Identify the trio.
Reply to bizdomonline@gmail.com
Reply to bizdomonline@gmail.com
From BizDom Blog
Capgemini - ‘People matter, results count.’
In its brand new campaign Capgemini ad does not feature any models but put forward the actual Capgemini employees and their expertise alongwith their new brand slogan ‘People matter, results count.’
Velcro hook and loop fasteners revitalize its brand identity
The fresh, modernised branding includes a revamped logo design, which draws upon elements of the company's original logo, used for half a century. The revived brand will be consistent across all marketing communications, including packaging, brochures, corporate literature and printed collateral to be enhanced with the new-look throughout 2011.
Having reached the 50 year landmark, and in a move to facilitate global consistency, the decision was made to refresh the brand and introduce one, individual logo to be used across both consumer and business-to-business units globally. Prior to the rebrand several variations of the brand were utilised across international regions; these will now make way for the new corporate identity generating true global alignment.
A museum of Indian business history
The Indian Institute of Management Kozhikode (IIM-K) is embarking on an ambitious project to set up a Museum of Indian Business History to acknowledge the contribution of the country's business leaders in the making of corporate India.
The museum will house business-related historical artefacts, objects, sculptures, models, photographs, documents and illustrations, among other things. The objective is to “inspire aspiring business entrepreneurs in the country and show them the path to success through innovative ideas, diligence and perseverance.”
According to Prof. Debashis Chatterjea, Director, IIM-K, it was the endeavour of the institute to consolidate and conserve the invaluable memorabilia of India's business history for posterity. He wished that corporates would participate in the making of the museum by contributing significant historical objects and artefacts for which due acknowledgement would be attributed to the organisation.
IIMK has requested around 100 CEOs and leaders of major business houses, including the Tatas, Ambanis and Birlas, for their contributions to the museum, which will be formally inaugurated on its Foundation Day in 2011. The initial investment for the project is estimated at Rs 1 crore.
Facebook Co-Founder Chris Hughes Launches Jumo Social Network
His startup, Jumo -- a philanthropic endeavor that works to match people with political movements, nonprofit organizations and other causes -- formally launched today. (Jumo means "together in concert" in Yoruba, a West African language.)
Hughes, who spearheaded My.BarackObama.com, the organizing online platforms for the Obama presidential campaign, says the site's mission is simple.
Raj Kumar Hirani back to his roots
Raj Kumar Hirani, along with his friend Sanjeev Kishinchandani, has launched a company called Canvass Films to make ad commercials. He began his career in Mumbai as an editor and gradually moved on to establish himself as a director and producer of advertising films.
Rajkumar Hirani was born in Nagpur. From the starting, he was very actively involved with Hindi theatre in Nagpur. Following his graduation, he headed for the Film & Television Institute of India at Pune, where he completed his Diploma in Cinema in 1987 with a specialization in editing.
Trivia:-
He had starred in commercials for brands such as Fevicol and Luna.
Office 365 Beta
Microsoft's Office 365 is a major re-branding and relaunch of the company's business cloud services. Previously offered as Business Productivity Online Services (BPOS), Office 365 brings together the 2010 releases of Exchange and SharePoint, along with the Lync unified communications platform. It's not just an online solution: depending on the service bundle you choose, there's an option to use a subscription version of the Office 2010 desktop productivity suite.
Microsoft plans to offer Office 365 in a number of service tiers, ranging from a stripped-down small-business version to one packaged for large-scale enterprises. The most attractive tiers bundle a full license to Office Professional Plus 2010 for each user, which is arguably Microsoft's greatest advantage over online-only competitors such as Google Docs.
Real Juices, from the Dabur Group
Dabur has undertaken a 360 degree re-branding exercise for its brand Real Juices and has introduced new packaging, with its new brand ambassador Sonali Bendre-Behl.
Subscribe to:
Posts
(
Atom
)
Posts
