AQAD 168

Its a launch of a new logo of which organization?

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Tata Global Beverages acquired minority stake in Activate Drinks

Tata Global Beverages has acquired a minority stake in US-based beverage and bottled water firm Activate, along with beverage investor James Berkeley (including The Tornante Company and the Eisner family) – will invest $20m in Activate.

“This investment is the latest piece in our strategic journey to reach consumers in different ways and to help deliver sustainable hydration across the world,” said Peter Unsworth, group CEO of Tata Global Beverages. “We have ambitious growth plans and a vision to become the leader in the ‘good for you’ beverage segment.”

Bytes:-
Tata Tea sold its 30% stake in Energy Brands Inc (Glaceau) to The Coca-Cola Company for $1.2bn, about 3 years back.

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Vodafone Delights Ad

Vodafone India is promoting “Delights”, a TV advertising campaign which captures the emotional response associated with receiving special gifts relating it to their exclusive deals and discounts.

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Top-Earning Dead Celebrities

Michael Jackson King of Pop has landed the top spot on Forbes’ 10th annual ranking of the Top-Earning Dead Celebrities. Although Jackson never got a slot on Forbes'' annual Celebrity 100 list during his life, he earned more than any other star in the past year, apart from Oprah Winfrey. Not only did he grace the top spot with a whopping 275 million dollars, he out-earned the other 12 stars on the list combined.

Elvis Presley came in second. The King of Rock n’ Roll''s estate pulled down 60 million dollars in the 12-month period. Lord of the Rings author J.R.R Tolkien took the third spot.

The top 10 earners:

1.Michael Jackson

2.Elvis Presley

3.J.R.R. Tolkien

4.Charles Schulz

5.John Lennon

6.Stieg Larsson

7.Dr. Seuss (Theodor Geisel)

8.Albert Einstein

9.George Steinbrenner

10.Richard Rodgers

Note:-

To be eligible to make Forbes’ list of top earning dead celebrities, entertainers had to be deceased (duh) and to have earned at least $5 million between October 1, 2009, and October 1, 2010.

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OWN - Oprah Winfrey Network

Oprah Winfrey Network (OWN) is set to launch in January 1st, 2011. It is set to replace the Discovery Health Channel and will be jointly owned by Discovery Communication and Oprah’s production company Harpo in 50/50 ratio. OWN unveiled its new look counting third time.

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Saina Nehwal - Airtel Brand Ambassador

Airtel is the new entrant in line that have signed Saina Nehwal as its Brand Ambassador. Her endorsement value is reportedly reached the Rs 1 crore per deal mark.

 
Brands endorsed by Saina;

• The Deccan Chronicle newspaper
• Adani Wilmar's Fortune edible oil
• Herbalife's nutritional product range

Airtel catapults Saina into the club of leading sports and Bollywood celebrities, including Shahrukh Khan , Sachin Tendulkar , Kareena Kapoor, Saif Ali Khan and A R Rahman, who are either associated with the brand or have been in the past. 


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AQAD 167

Identify this hi flier

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What Shakespeare's 'Henry V' Tells Us about Leadership, Motivation, Wooing and Hanging

It has been described as one of the greatest battles of all time -- the fight between Henry V of England and the French army on October 25, 1415, at Agincourt in northern France. Henry, whose goal was to reclaim English territory seized by France in earlier centuries, had approximately 6,000 men. The French army, depending on which historical report you read, had anywhere from 30,000 to 60,000 soldiers, many of them knights in armor prepared to fight on foot and on horseback. The English army had neither armor nor horses, and they were exhausted by their two-month trek across France trying to reach what was then the English port of Calais.

But they did have what turned out to be a decisive advantage -- Henry V's leadership skills and his ability to innovate in ways that would turn significant disadvantages into game-winning advantages. In addition, before the battle started, he delivered one of the most famous motivational speeches in history -- at least as it is written in Shakespeare's Henry V. The speech has been played on Allied ships crossing the English Channel to Normandy during World War II; in locker rooms by football coaches losing at half time, and on the Internet for U.S. soldiers about to leave for duty in Iraq.

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Vodafone extends McLaren partnership until end of 2013

Vodafone has extended and expanded its US$75 million per year title sponsorship of the McLaren-Mercedes Formula One team until the end of 2013. Under the terms of the new contract, announced on the eve of the inaugural Korean Grand Prix in Mokpo, the team will continue to be known as Vodafone McLaren Mercedes while Vodafone will now be ‘total communications partner’ of the team. Formerly it was the team’s ‘mobile partner’.

DID YOU KNOW HOW Head & Shoulders increased its brand awareness in the Philippines?

Leveraging Manny Pacquiao’s unmatched popularity in the Philippines, Head & Shoulders definitely punched through a strong message - the world’s No. 1 boxer uses only the world’s No. 1 shampoo!

This positioning transformed what could have been just another one of those Pacquiao ads cluttering the media landscape, into a strong contender for attention. It also elevated the competition from the local ring to the global arena.