Tata Global Beverages has acquired a minority stake in US-based beverage and bottled water firm Activate, along with beverage investor James Berkeley (including The Tornante Company and the Eisner family) – will invest $20m in Activate.
“This investment is the latest piece in our strategic journey to reach consumers in different ways and to help deliver sustainable hydration across the world,” said Peter Unsworth, group CEO of Tata Global Beverages. “We have ambitious growth plans and a vision to become the leader in the ‘good for you’ beverage segment.”
Tata Tea sold its 30% stake in Energy Brands Inc (Glaceau) to The Coca-Cola Company for $1.2bn, about 3 years back.
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