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Box-Office Algorithm Predicts Revenue From Movie Screenplay

Imagine a world where Hollywood producers could predict, with scientific precision, the box office revenue a movie will generate just by reading the screenplay. A new forecasting model devised by a trio of marketing professors from Wharton and NYU promises to deliver something like that. Among their findings: action movies with multidimensional conflicts are the most surefire investments, and horror films the riskiest.

Read the full story at Freakonomics at The New York Times.

In a paper describing their model, they write that “a higher movie budget tend[s] to increase the movie’s box office, but at a diminishing rate. Thus, throwing money at a script does not always generate a blockbuster movie.”

First 3-D porn film


A group of Hong Kong filmmakers have started shooting what they claim will be the world's first 3D pornographic film.
No ordinary porn flick, "3-D Sex & Zen: Extreme Ecstasy" is being touted as the world's first IMAX-3-D erotic film.

Loosely based on a piece of classical Chinese erotic literature, The Carnal Prayer Mat, the movie will star Japanese adult actresses Yukiko Suo and Saori Hara.

The producers are hoping the erotic period drama will prove a titillating hit with 3-D-glasses-wearing audiences and help develop a lucrative, niche film market.

Eco-friendly, Bio-degradable Ganesha from The Bombay Store

The Bombay Store has introduced a line of eco-friendly Ganesha idols for the upcoming Ganesh Chaturthi festival.

These beautiful idols are specially made by traditional craftsmen in Maharashtra and in Sirsi, Karnataka. They are entirely hand sculpted using natural clay and painted using natural elements such as turmeric, red earth (geroo) and Multani earth.

You can immerse them at home in a bucket of water and they’ll get dissolved in a matter of hours. This way, the eco- friendly Ganesh idols help you protect the environment as well as conserve a heritage of craftsmanship.

L'Oreal's Total Repair 5 shampoo



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AQAD 101

Identify the logo. (Hint- In news)

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Tata Crucible -2010 Hyderbad round

This year TC begin with Hyderabad, and truely a grand begining, Hyderabad witnessed a Gladiators show with 6 powerfull teams on stage. (Mahindra Satyam, Vizag steel, Infosys, Microsoft, Google & IBM). It was first time in the history of TC that the stage was shared by current campus champion IIM-L (Mahinda Satyam), Defending National champions (Vizag steel) & defending Hyderabad round champions (Google). The battle was thrilling as expected but as you know that a quiz is alive untill the last question..... which was clinched by Infosys to emerge as a new team defeating the heavyweights.

Prelims – 25 Questions

1. This brand/product was created by Samuel Ruben & Phillip Rogers Mallory in 1964 as power substitute for cameras.
2. Mary Pickford, Douglas Fairbanks, D. W. Griffith & _______ teamed up to found United Artist Studio in 1919. (Famous all time entertainer, name him)
3. This refers to the sum of money that is added to the employee’s salary as a part of extra pay due to good performance, originated from a Latin word.
4. Li Ka Shing of Honkong , also named as Chiu yan – relate this to a great fictional character.
5. Bad-Aid is available in India in three different variants – Fabric, Wash-proof & ________ (think Indian way of remedy)
6. This 18th century engineer and explorer, was a British army soldier and one of the scientists who worked on Faraday’s Theory of Electromagnetic Induction led to form a big group in India – Name the company ( Famous Fan brand)
7. This business speaker, author was recently awarded as the Global Indian of the year 2010 – name him.
8. According to Conways Law: In every organization there will always be one person who knows what is going on. That person must be “_______”
9. This famous car brand was taken over by GM in 1929, was initially famous for making Sewing machines, Bicycles & refridgerators – name the brand.
10. This two word expression is used to describe financial inducements used to persuade specialists to stay in a particular firm. – What two word term?
11. Which famous international hotel group was forced to drop its name in India by the court of Rajasthan against a Sirohi based hotel in Mount abu – Name the group of hotel.
12. Who was termed as England’s “Master of Mint” in 1717, when they took a decision of moving the pound sterling from silver to gold?
13. Mary Phelps Jacob the descendant of Robert Fulton the inventor of steam boat, was a inventor herself. What did she invented ( the product kept men fascinated since then)
14. This web based entity strongly rejected its departed co-founders accusation that the product served up child pornography.
15. In 1919 founded as Cohn-Brandt-Cohn Film Sales, by Harry Cohn, his brother Jack Cohn, and Joe Brandt is today known as. (_______pictures)
16. Elizabeth Arden created a new fragnance line based on this entertainer – Honey, Ribbon & Mine again. Name the entertainer?
17. In 1921 Gandhi was propagating the idea of boycotting foreign goods this man from AP who was involved in making lithographic blocks, methim came up with this product/brand which the Mahatma himself liked & used – name it.
18. Masincedane Sport was company formed in 2001 to mass-produce a product which sales has skyrocketed in 2010.
19. This rhyming name was given to the fall that occurred in May amounting to $ 1 trillion fall, at the Dow Jones Industrial AVG
20. Air france invented this to provide a home away from home for its crew & passangers in 1972.
21.
22. 
23.
24.

PrePare Tata Crucible 1

Here goes our new offering to help you all for the on-going Tata Crucible Quiz

1. Fortis Healthcare, promoted by Malvinder Singh and Shivinder Singh has pulled out of the controlling battle with Khazanah, a Malaysian Fund for which hospital chain?

2. Which Indian FMCG major bought the Hobi Kozmetik Group, a Turkish market leader in hair-gels consisting of brands like Hobby & New Era in haircare and skincare category?

3. It is the measure of a bank’s financial strength expressed by the ratio of its capital to its risk weighted credit exposure (loans). It is also called as CRAR- Capital to Risk Weighted Asset Ratio. What I am talking about?

4. The cosmetics which are made in strict accordance with Islamic law, using plant extracts and minerals instead of alcohol and animal products are called as what?

Bankruptcies rise in America

BANKRUPTCY filings rose 20% in the year to June 30th compared with the previous 12-month period, according to statistics released on August 17th by the Administrative Office of the US Courts.

"I Hate Luv Storys" - The 'Mills & Boon' way

Karan Johar's Dharma Productions and publishing house Harlequin Mills & Boon have come together to present a special edition of stories based on the Dharma's forthcoming movie I Hate Luv Storys(IHLS). Imran Khan fits the bill perfectly for an M & B prototype. The tie-up will produce a series of eight books which will feature the story of Imran’s character from the film who doesn’t believe in love.

This GYAN was contributed by Soubhagya jena

Tata Steel to build industrial park in Orissa

Orissa Chief Minister Naveen Patnaik Friday laid the foundation stone of an industrial park Tata steel will build in the port town of Gopalpur to facilitate industrial development of the region.

Patnaik said the park would attract investment from diverse sectors like steel, metals, engineering, chemicals, gems and jewellery and marine products.

It will primarily attract investments of Rs.10,000-15,000 crore in steel and allied downstream industries, engineering, chemicals and other emerging sectors, company and government officials said.
 
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