Playboy does an Action Replay

In its latest heritage-inspired move, Playboy shot actress Crista Flanagan in a demurely shot centerfold for its August issue which has two covers, both featuring Flanagan re-creating Playboy covers from the 1960s.

Back in November, Playboy had a Marge Simpson issue that harkened back to Playboy's first black cover model in the '70s, and editor Jimmy Jellinek recently reintroduced the "Playboy Pad" section after more than 30 years. Vice president, publisher John Lumpkin conceded going back to the past is a risk for Playboy, whose rate base was reduced to 1.5 million from 2.6 million in January.

But he pointed out that images in Playboy’s online cover gallery from the 60s and 70s are very popular with Playboy's Web audience, which tends to be younger than the magazine's readers, who have a median age of 36.

MSD got his wedding gift from Rhiti Sports, worth Rs 200 crores

MS Dhoni has entered into a two-year deal with Rhiti Sports Management and Mindscapes, which will manage the Indian skipper's long list of endorsements and brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise through a joint venture.

He pipped off Tendulkar's three-year deal with sports management firm Iconix, signed in 2006, was worth Rs 180 crore. Apart from Dhoni, Rhiti Sports also manages his teammates RP Singh and Harbhajan Singh.

Trivia:-

Dhoni is the country's most expensive sportsperson and is associated with 22 brands such as PepsiCo, Reebok, Aircel, Godrej, PSPO, TVS, Parley Milk Shakti, Siyarams and Hersheys etc.

Commonwealth Games will be written with Luxor

The 19th Commonwealth Games  got Luxor as its official licensee for writing instruments. As part of this collaboration, the company has launched writing instruments specially crafted for athletes, officials and volunteers. Luxor will also be involved in the corporate gifts given away during the Games, for premium items such as fountain pens.

Mahindra Satyam cracking code of NBA and S'pore Youth Olympic

Reaping the success of the FIFA World Cup 2010, Mahindra Satyam geared up to provide its technology backbone solutions to two more world sporting events. It has bagged a deal for the Singapore Youth Olympics, scheduled to be held from August 14 this year, and there is a tie-up with men's professional basketball league in North America, the National Basketball Association (NBA),which is under development.

Trivia:-

Mahindra Satyam, which incorporated its sports vertical in 2007, is the first Indian company to sign up as a sponsor and official IT provider for the 2010 and 2014 editions of FIFA World Cup. 

Bytes:-

The company also recently pitched with the International Cricket Council (ICC) for an accreditation for the Cricket World Cup, scheduled to be held in the Indian subcontinent in 2011.

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Cornetto Luv Reels

‘Cornetto Luv Reels’ - a series of short films based on user-generated content.  Through a contest, the brand invited entries from young aspiring actors, music directors and scriptwriters to be a part of the initiative. The first film titled ‘Like I Love You’ was produced by MTV and Red Chillies Idiot Box.

Link of first movie

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Who said "The 'Hand of God' now belongs to me. Mine is the real 'Hand Of God'. I made the best save of the tournament. There was no alternative but for me to do that and when they missed the penalty I thought 'It is a miracle and we are alive in the tournament...'" ?

Tottenham Hotspur struck a shirt deal with Autonomy

Tottenham Hotspur Football Club has agreed a shirt sponsorship deal(restricted to Premier League games? with software company Autonomy Corporation.
The two-year deal, which begins from the start of the 2010/2011 season, will see the Autonomy brand feature on the Tottenham Hotspur shirt in Barclays Premier League matches.

Autonomy is the fifth brand ever to appear on the club’s shirt in its history, and replaces online betting company Mansion.com. Autonomy, a Ftse 100 listed company, is the UK's largest pure software company, with over 20,000 global customers and offices worldwide.

Autonomy’s work with Tottenham Hotspur includes consultancy support for enhanced services to fans and for the Club's new Stadium and Training Centre developments.