Brand Update

Desi Brand

Mahindra Satyam cracking code of NBA and S'pore Youth Olympic

Reaping the success of the FIFA World Cup 2010, Mahindra Satyam geared up to provide its technology backbone solutions to two more world sporting events. It has bagged a deal for the Singapore Youth Olympics, scheduled to be held from August 14 this year, and there is a tie-up with men's professional basketball league in North America, the National Basketball Association (NBA),which is under development.


Mahindra Satyam, which incorporated its sports vertical in 2007, is the first Indian company to sign up as a sponsor and official IT provider for the 2010 and 2014 editions of FIFA World Cup. 


The company also recently pitched with the International Cricket Council (ICC) for an accreditation for the Cricket World Cup, scheduled to be held in the Indian subcontinent in 2011.
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