Brand Update

Desi Brand

MSD got his wedding gift from Rhiti Sports, worth Rs 200 crores

MS Dhoni has entered into a two-year deal with Rhiti Sports Management and Mindscapes, which will manage the Indian skipper's long list of endorsements and brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise through a joint venture.

He pipped off Tendulkar's three-year deal with sports management firm Iconix, signed in 2006, was worth Rs 180 crore. Apart from Dhoni, Rhiti Sports also manages his teammates RP Singh and Harbhajan Singh.

Dhoni is the country's most expensive sportsperson and is associated with 22 brands such as PepsiCo, Reebok, Aircel, Godrej, PSPO, TVS, Parley Milk Shakti, Siyarams and Hersheys etc.
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