Louis Vuitton's journey

The luxury brand Louis Vuitton has reached an agreement with FIFA in order to create a unique bag carrying the football World Cup. The 18-carat gold World Cup trophy is to be carried in a custom-made Louis Vuitton bag before it is presented to the winning team in South Africa

Pele, Maradona and Zidane for Louis Vuitton

Louis Vuitton will be using three biggest footballers: Pele, Maradona and Zidane for their ad campaign. The campaign was led by famed portrait photographer Annie Leibovitz, who has worked with celebrities all over the world. The spot features Pele and Zidane playing foosball, and Maradona is asking the viewers to decide who of the wins the game. People can vote at www.louisvuittonjourneys.com/legends and monitor the current results.

Also they have launched a new microsite for this campaign

New Frooti Campaign

The ads capture people’s reaction to giant sized props in the form of mangoes which suddenly appear on the streets, rolling down from above a slope. The campaign titled ‘Juicy Mango, Surprise Project’.

'Waka Waka (This Time for Africa)' by Shakira - FIFA World Cup 2010's Official Song

FIFA and Sony Music Entertainment announced Waka Waka (This Time For Africa) as the Official Song for the FIFA World Cup(2010) in South Africa which is written and co-produced by Shakira.

Take care Take charge

L’Oreal and Times of India joined hands to promote green concepts and ideas. The initiative is called as ‘Take care Take charge’. It is a 45 days campaign that will work on recycling of paper which will culminate on June 5 - World Environment Day with an entirely recycled special edition of the times of India.

VIP Superlite

VIP has launched world's lightest strolley (As they claim) under the brand name 'Superlite'. The new TVC works to position VIP as a 'sunshine brand'.

 



Trivia:-

VIP Industries Ltd. is the flagship company of the DG Piramal Group. The first VIP suitcase rolled off the assembly line in 1971.

DermiCool - A new TVC wih changed positioning

DermiCool, a product of Paras Pharma has launched a new ad campaign for this summer where they have changed their positioning from 'Thanda thanda powder' (Since eight years) to 'Thanda Raho, Thanda Socho'.

Chirayu Amin

Chirayu Amin, with whom only fewer was familiar got a steep boost after IPL fiasco when he appointed as the interim chairman of the Indian Premier League (IPL) in place of the father of IPL i.e. Lalit Modi.

The Glycodin man, Chirayu Amin is the Chairman and Managing Director of pharma giant Alembic Pharmaceuticals and also a former president of the Federation of Indian Chambers of Commerce and Industry (FICCI).

Chirayu Amin was born in a business family. His father Ramanbhai Amin and grandfather Raj Mitra - Rajya Ratna Bhailalbhai Amin were trendsetters in India's pharmaceutical and glass industry. They came to Baroda from Virsad village of Kheda district.

Mr Amin, who has steered India’s oldest pharma company since 1983. After the death of Fatesinh Rao Gaekwad in 1988, he took over the reins of the Baroda Cricket Association (BCA).

The Alembic group companies include Alembic Glass Industries (Year Glassses), Shreno, which deals in engineering solutions, and Paushak that is into specialty chemicals.

UID project is now AADHAR

Unique Identification Authority of India (UIDAI) now comes under the new name ‘AADHAR' and also bear a logo, which has the halo of the Sun on the imprint of a thumb. 

Trivia:- 

The design was picked from among 2,000 entries & winner got a prize of 1 Lac INR.

Jaago Re - Chai Piyo, Padhai Karao

The new Tata Tea Jaago Re campaign takes the issue head on and fixes the responsibility for eradicating corruption from education system . The biggest evils associated with the education sector has been the practice of parents bribing to get their children’s admission into educational institutions.

Aptly summarized by - “Chai Piyo, Padhai Karao” - the commercial drives home the point that parents bribing and buying admission for their child is akin to educating children to grease palms to get things done.

The earlier Jaago Re campaign - "Aaj Se Khilana Bandh, Pilana Shuru" – was an attempt to awaken every Indian to the fact that corruption exists because we feed it, we bribe to get things done.

Sahara Pune Warriors

Sahara India Pariwar, owners of the Pune IPL team, unveiled the name and the logo of the Pune team. Sahara Pune Warriors, is what the team will be called.

The Sahara Pune Warriors logo comprises a spear wielding cavalry-warrior on a horse, might be inspired from the Chhatrapati Shivaji Maharaj.