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Louis Vuitton's journey


The luxury brand Louis Vuitton has reached an agreement with FIFA in order to create a unique bag carrying the football World Cup. The 18-carat gold World Cup trophy is to be carried in a custom-made Louis Vuitton bag before it is presented to the winning team in South Africa

Pele, Maradona and Zidane for Louis Vuitton
Louis Vuitton will be using three biggest footballers: Pele, Maradona and Zidane for their ad campaign. The campaign was led by famed portrait photographer Annie Leibovitz, who has worked with celebrities all over the world. The spot features Pele and Zidane playing foosball, and Maradona is asking the viewers to decide who of the wins the game. People can vote at www.louisvuittonjourneys.com/legends and monitor the current results.

Also they have launched a new microsite for this campaign
 
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