Brand Update

Desi Brand

Jaago Re - Chai Piyo, Padhai Karao

The new Tata Tea Jaago Re campaign takes the issue head on and fixes the responsibility for eradicating corruption from education system . The biggest evils associated with the education sector has been the practice of parents bribing to get their children’s admission into educational institutions.

Aptly summarized by - “Chai Piyo, Padhai Karao” - the commercial drives home the point that parents bribing and buying admission for their child is akin to educating children to grease palms to get things done.

The earlier Jaago Re campaign - "Aaj Se Khilana Bandh, Pilana Shuru" – was an attempt to awaken every Indian to the fact that corruption exists because we feed it, we bribe to get things done.

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