NEW POSTS

Tech

Brand Update

Desi Brand

From BizDom Blog

Showing posts with label Tech. Show all posts
Showing posts with label Tech. Show all posts

Winklevoss twins lose Facebook legal challenge, must abide by settlement, court rules


Cameron and Tyler Winklevoss, who claimed Facebook founder Mark Zuckerberg stole their idea, cannot get out of the settlement they reached with Facebook, the U.S. 9th Circuit Court of Appeals ruled Monday.

The Winklevoss twins, along with Divya Narendra, had agreed in 2008 to settle their claims, but had hoped a legal appeal would overturn the settlement, now worth in excess of $160 million because of the soaring value of the privately held company.

For the last six years, the Winklevosses have been brawling with Facebook over their contention that Zuckerberg ripped off his Harvard classmates to build the world's most popular social networking site.

A lower court had enforced the settlement.

How apple thinks different from others?

It was one of the last companies to launch smartphones, yet the iPhone already accounts for half the profits of the mobile handset industry and 20% of its revenues. It was not the first to invest in the portable digital player, but the iPod today has a 75% market share in the US. It wasn't the first one to develop tablets, yet the iPad controls 73% of the market. It wasn't even the first to develop the famed visual look of it's iMac computers- Xerox did that in the 1970s...the list of Apple creating 'new' out of the existing is long. 


PC to Mac

Before Apple
/photo.cms?msid=7851764

Large, heavy machines that used intimidating software. Users had to type technical commands to get the simplest things done-open or close a file, copy or print documents. For instance to copy a document from one to another locations you had to type : c:/copy c:/documents/text1.doc c:/importanddocs/


The 'Think Different' Effect
/photo.cms?msid=7851771


A smaller and aesthetically superior hardware powered by a radically different operating system that used icons of real life items rather than abstract commands. For instance, to copy a document all you had to do was click on the document and move it across the folder you wanted to put it in. Apple was also among the first one to adopt mouse-which for non-technical users was more intuitive way to use a computer than keyboard commands. 
By thinking different Apple transformed computer from an awe-inspiring but intimidating machine into an endearing personal gadget. The Mac cult was born.
Success quotient

At 9.7% market share, Apple was the only major computer-maker in the US to witness growth in PC shipments in the quarter ending Dec 2010. During the quarter Apple's revenues from PC sales were $5.4 bn

Apple's Design philosophy

"The best tools are those that users are not even aware they are using. The more you can do to simplify the interface of your application for your users, the more likely it is that you will build a product that meets their needs and is enjoyable to use."

"Apply the 80% solution: design your software to meet the needs of at least 80% of your users.

If you try to design for the 20% of your target audience who are power users, your design may not be usable by the other 80% of users." -

Excerpts from Apple Human Interface Guidelines  

MP3 Player to iPod

Before Apple
/photo.cms?msid=7851790


Chunky, heavy, ugly devices with several buttons, low battery life and small storage. The only USP of these players was novelty of being digital-liberation from tape or disc.





The 'Think Different' Effect
/photo.cms?msid=7851796

Simple, attractive, lightweight. Few and intuitive buttons, large screen to manage and view song list, much better battery and storage-the ad line being "a 1000 songs in your pocket".

Apple also set up iTunes to help download and manage music legally.

Think different meant combining the appearance of mere portability with even bigger appeal of utility and beauty.

As the line 'iPod therefore I am' proved, a fad had begun.

Success quotient

The iPod's market share of portable digital players in the US was 75%.

Revenues from iPod and iTunes for the quarter ending Dec 2010 were $4.8 bn


Smartphone to iPhone

Before Apple


/photo.cms?msid=7851803
Smartphones were in plenty, but most of them were like miniature computers in form and restrictive in functions. For instance, if you wanted a phone with email function and qwerty keyboard, you had to forgo multimedia features.

Design was basic-the handset conveyed status, not taste. Handsets were heavy and a large keyboard was obligatory



The 'Think Different' Effect
/photo.cms?msid=7851809
A large and best-in-the-market touch screen, irresistibly eye grabbing apps, all the features of iPod and a ready to use Net connection-the iPhone redefined the market from day 1.

It had no keyboard and you could seamlessly switch between videos, songs, a phone call, email or web surfing. All this in a device smaller and slicker than existing smartphones.

The iPhone wasn't just a phone, with its vast expanding app store, it was the first communication device to be sold as an eco-system. The features that could be added were almost endless.

The smartphone became smarter and a showpiece.

Success quotient

The iPhone already accounts for half the profits generated by major mobile phonemakers.

This device alone earned Apple $10.4 billion in the quarter ending December 2010.


Tablet to iPad

Before Apple
/photo.cms?msid=7851815
In existence since the late 1990s, tablets were no more than laptops with rotating screen. The screens were interactive, but touch interface was rudimentary and mostly worked with stylus!

Meant only for business users, these tablets were dying as failed products with the entry of netbooks.



The 'Think Different' Effect
/photo.cms?msid=7851820


The only thing common with old tablets was the category. iPad was an all-new device with almost infinite usage that keeps expanding with addition to the ever-increasing number of apps. A category creator, iPad has spawned a tsunami of tablets in the market.

iPad is perhaps the only product where Apple not just thought different, but also thought very new. Unlike in the past, it didn't redefine a product-it almost defined the product.

Success quotient

The iPad is the fastest-selling gadget of all times, selling 7.3 million in just one year. In the quarter ending Dec 2010 it earned $4.6 billion for Apple.
Source:- The Economic Times 

Browser Wars: Mozilla Firefox 4

Richard Branson and Google Earth to explore deep unchartered water


Billionaire brand genius Richard Branson announced on Tuesday that he will travel to one of the deepest parts of the ocean in a single-person submarine. The Virgin Atlantic Founder says that over the next two years the solo craft will travel to the bottom of the Mariana Trench in the Pacific Ocean, the Atlantic's Puerto Rico Trench and South Sandwich Trench, the Diamantina Trench in the Indian Ocean and the Molloy Deep in the Arctic Ocean.

The deep water dives will be recorded and uploaded to Google Earth.

Google Celebrates the 119th Anniversary of the Sundae


Google is celebrating the 119th anniversary of the invention of the ice cream sundae by two men in 1892 in Ithaca, New York. The logo is a homage to the discovery of the famous dessert.

Microsoft co-founder says Bill Gates conspired against him

Microsoft Corp co-founder Paul Allen has accused his former business partner Bill Gates of plotting to dilute Allen's stake in the world's largest software company before he left in 1983, and tried to buy his share of the company on the cheap.

The launch of the book, "Man of Ideas: Proceedings of the cofounder of Microsoft") is scheduled for April 17.
Allen, who now runs a Seattle-based investment firm and philanthropic foundation, makes the claim in a forthcoming book of memoirs, excerpts from which were published in Vanity Fair magazine on Wednesday.

Longines Master Collection Retrograde Moon Phases

Longines has succeeded in bringing together the day, the night and the phases of the moon in a symphony of retrograde hands with a new timepiece that is named the Longines Master Collection Retrograde Moon Phases. 

 
Bytes:-
Longines is a member of the Swatch Group and is based in St. Imier in Switzerland since 1832. It has outlets in over 130 countries.

RIM PlayBook ready to contest crowded tablet market


It's official: with the launch of Research In Motion's PlayBook tablet now just a month away, the BlackBerry maker's battle against Apple and Google is at the cusp of a fierce new phase.

Facebook Buys Snaptu for an Estimated $60 – $70 Million


Facebook has acquired Snaptu for an estimated $60 - $70 million, although some reports peg the price lower, at around $40 million. Snaptu provides a solution for developing, deploying and maintaining online services, particularly on mobile phones. Just a few months ago, Facebook partnered with the company to launch a rich application specifically for feature phones.

Twitter reveals some Birthday #numbers


It might be hard to imagine a time before Twitter, but several years ago, the micro-blogging site was just getting started. To celebrate the five-year anniversary of when his team started programming Twitter, co-founder Jack Dorsey will be tweeting over the next two weeks about Twitter's origins.

On March 13, 2006, the Twitter implementation started; eight days later, the first tweet went live. "Inviting coworkers," Dorsey tweeted on March 21.
"The team was small: @Noah came up with the name & managed, @florian & I programmed, @Biz designed, all under the roof of Odeo & @Ev," Dorsey wrote

GROWING AT RECORD SPEEDS. What does it mean? Since the first tweet was made by Jack Dorsey on March 21, 2006, it took 3 years, 2 months and a day for the one billionth Tweet to be made on Twitter. And now, it merely takes a week’s time.

If that’s not growth, about 460,000 people signup on Twitter each day (February stats) and the service’s mobile usage has gone up nearly 2 fold since last year (182% to be exact). And again, for the record, 572,000 signed up for the service on March 12, 2011.

An average of 140 million Tweets were sent in February, up from 50 million sent per day in 2010. For the record, 177 million Tweets were send in March this year.

DID YOU KNOW? Michael Jackson death news spread like wild fire on Twitter in 2009 (June 25) when it first broke out. 456 Tweets sent per second (TPS) during that time was a record back then. Merely any match to the current TPS record of 6,939 Tweets Per Second sent on New Year’s Eve in Japan.

Alam Ara Google Doodle celebrates landmark in Indian Cinema



Through its doodle, Google recognises Alam Ara as a landmark movie in Indian cinema -- the first to feature sound. Alam Ara also holds the distinction for the first Indian movie to feature a song. Alam Ara was first screened at the Majestic Cinema in Bombay on March 14, 1931. It ran for two hours and four minutes, and used a Tanar Sound System to record the dialogues. The movie and its music were widely successful, including the hit song De de khuda ke naam per, which was also the first song of the Indian cinema, and was sung by actor Wazir Mohammed Khan, who also essayed the role of the fakir in the film.

Top 10 Brands On Facebook

'Sanchar Shakti ' for Rural Women Launched

Sanchar Shakti envisages bringing together the combined efforts and contributions of Department of Telecommunication (DoT), Universal Service Obligation Fund (USOF), mobile and Mobile Value Added Service Providers, Telecom Equipment Manufacturers and their partner NGOs to use ICT to empower rural women. NABARD and U.N Women have also been involved in the development of this scheme. 


Smt. Pratibha Devisingh Patil, the President of India launched “Sanchar Shakti”, a DOT-USOF’s “Scheme for Mobile Value Added Service (VAS) and Information Communication Technology (ICT) related Livelihood Skills for Women’s SHGs in rural India. A book “Sanchar Shakti” on the scheme specially designed by the National Institute of Design was released by Shri Kapil Sibal, the Union Minister of Communications and IT and presented to the President marking the eve of International Women’s Day.

Bytes:-
The Sanchar Shakti scheme includes four categories of projects aimed at rural women’s SHGs:
a)       Provision of subsidized mobile VAS subscription to SHGs with a service validity/warranty of at least one year
b)       Setting up of SHG run mobile repair centers in rural areas
c)       Setting up of SHG run modem repair centers in rural areas
d)       Setting up of SHG run solar based mobile/CDMA FWT charging centers in rural areas

Google Employee Redirects Hiybbprqag.com To Google Jobs Page


In what is perhaps the most brilliant move in the whole Bing copies Google search results fiasco, it looks like Google Taiwan employee Chih-Chung Chang has redirected http://www.hiybbprqag.com, a URL inspired by the nonsense terms Google used to bait Bing, straight to the Google Jobs page. Search Engine Land points out that that Chang registered the domain on February 1st, the day the story first broke, using the Google Taiwan office address.

"Hiybbprqag?" How Google Tripped Up Microsoft


Hiybbprqag. It sounds like a rare cuisine or a complex chemical. But according to Google, Hiybbprqag is the nonsense word that proves that the team behind the Microsoft Bing search engine is cheating. In a statement released this week, Google's Amit Singhal alleged that Google engineers had long been suspicious that Microsoft was copying queries from Google results pages – including "rare or unusual queries and misspelled queries."

So Google decided to run what has been termed a "Bing Sting." "We created about 100 'synthetic queries' – queries that you would never expect a user to type, such as [hiybbprqag]," Singhal wrote on the official Google blog. "As a one-time experiment, for each synthetic query we inserted as Google’s top result a unique (real) webpage which had nothing to do with the query."

Google claims to have found other instances of URLs from its search results that also found their way into Microsoft's Bing - including "search results that we would consider mistakes of our algorithms started showing up on Bing."

We couldn't shake the feeling that something was going on, and our suspicions became much stronger in late October 2010 when we noticed a significant increase in how often Google's top search result appeared at the top of Bing's ranking for a variety of queries. This statistical pattern was too striking to ignore. To test our hypothesis, we needed an experiment to determine whether Microsoft was really using Google's search results in Bing's ranking.

AOL to buy Huffington Post for $315 million


In a bid to make itself relevant again, struggling Internet pioneer AOL Inc. announced late Sunday that it would buy the Huffington Post, the well-known news and opinion site, for $315 million in cash and stock.

As part of the deal, Huffington Post co-founder Arianna Huffington will oversee a new group responsible for bringing together all editorial content from both companies including news, technology, music and local media websites.

The deal, which was signed Sunday with approval from the boards of both companies, is something of a gamble for AOL, which is looking to reignite growth in advertising revenue.

Chatter the "Facebook for businesses."


Salesforce.com is opening its free social-networking service for businesses.
The service is called Chatter, and it works a lot like Facebook for businesses. Employees will be able to sign up with a company e-mail account and create a profile like they do on Facebook, then can use the space to exchange messages and share files.

Chatter has been available to paying Salesforce customers since July, but in December the company announced it would open it up to any business users at no charge, and that transition kicks in on Monday. Salesforce hopes the free service will convince businesses to its full suite of CRM and other business services.

Chatter works on PCs, Macs, iPads, iPhones, and BlackBerry devices, with plans for an Android application later this year. Users can update their status messages for other followers to see, but for now, Salesforce.com isn't building in instant messaging.

Former WikiLeaks Staffers Launch 'OpenLeaks' Competitor Site

All across Europe, from Brussels to the Balkans, a new generation of WikiLeaks-style websites is sprouting.

Like their forerunner, the fledgling whistle-blowing sites are a chaotic mixture of complex systems engineering, earnest campaigning, muckraking and self-promotion.

And though their goals are varied, the activists behind the sites told Reuters that they share one major concern: they all vow not to repeat mistakes they believe were made by Julian Assange, the controversial WikiLeaks creator.

The proliferation of websites to encourage, facilitate and shelter leakers is so anarchic that two aspiring anti-corporate leak sites are both claiming rights to the rubric “GreenLeaks” and muttering about legal consequences if the other side doesn’t back down.



The most ambitious and potentially far-reaching WikiLeaks spinoff to surface this week is Domscheit-Berg’s OpenLeaks, which its founder describes as a mechanism both for putting together leakers with knowledgeable recipients and for linking leak-consuming organizations to each other.

The burgeoning Wikiworld has been eagerly anticipating Domscheit-Berg’s next project since his falling out with Assange last year. The two became estranged following an e-mail exchange in which Assange summarily suspended Domscheit-Berg as WikiLeaks co-spokesman for allegedly leaking information to the media about growing concern among other WikiLeaks activists about Assange’s private life.

Domscheit-Berg subsequently quit WikiLeaks, denouncing Assange for “acting like an emperor or slave trader.” He took with him other more shadowy figures who had been important collaborators with Assange in creating key elements of WikiLeaks’ leak-handling systems architecture.

One of the defectors was a programer known to most insiders simply as “The Architect.” Described by colleagues as at least as brilliant at programing as Assange, The Architect was the principal designer of the systems WikiLeaks used to produce Assange’s greatest public triumphs last year, the distribution of hundreds of thousands of classified U.S. government reports.

In a conversation with Reuters on Thursday from Davos, Switzerland, where he appeared on a World Economic Forum panel devoted to “Confidentiality and Transparency,” Domscheit-Berg said his WikiLeaks experience had convinced him of the wrongness of Assange’s view that the website should publish raw information and let others sort through it. (Assange’s approach subsequently appears to have matured, as demonstrated by WikiLeaks current snail-like release of its cache of 250,000 U.S. diplomatic cables.)

Domscheit-Berg said WikiLeaks taught him that huge efforts have to be made to authenticate, analyze, filter and if necessary redact leaked secret documents before making them public. He said that WikiLeaks also demonstrated that a top-down group like WikiLeaks, which Assange by his own account rules like something of an absolute monarch, might not be the best model to undertake painstaking pre-publication reviews of complex, and potentially damaging, data.

He said his concept is to create a new network through which leakers of any kind — government, corporate, environmental, whatever — could make confidential submissions to groups that could make use of them. OpenLeaks itself would not evaluate, let alone publicly release, the information. Instead it would convey it from leaker to leakee.

Facebook's 'sponsored stories' turns your posts into ads


Facebook Inc. has introduced a new advertising program that will take users "likes," check-ins and other actions and make them into revenue-producing advertisements.
The program would put Facebook users' posts on the right column of Facebook screens, which is set aside for targeted ads, and the posts would get a "Sponsored Story" label.
The tool would, for instance, give regular check-ins greater visibility and ensure they don't disappear as fast as the regular feed.

There are now four types of sponsored stories:
Likes: When people like something on your page, which can be used in an advertisement.
Wall Posts: Same goes for wall posts. Anything posted on a wall is open to be sponsored.
Check-ins: When people use Facebook Places to check in to a location, that information can be displayed in an advertisement. As Advertising Age noted, "If Starbucks buys a 'sponsored story' ad, the status of a user's friends who check into or like Starbucks will run twice: once in the user's news feed, and again as a paid ad for Starbucks."
Custom apps: Interactions taken on custom applications -- for example, taking a quiz or poll can be sponsored.

Chocolate + Love = Best Facebook Campaign Ever?


If there are two subjects that get people (especially girls) excited it has to be chocolate and love and Greek chocolate brand Lacta have tapped in to them both to create this amazing Facebook campaign which created huge engagement and boosted their likes by 300%. Users were asked to tag themselves in an app that reproduced a virtual chocolate bar with the name of their loved one on it. The messages were shared to the wall with the photo as well as appearing in their photo albums with the person’s name tagged. The impressive thing about this campaign was not just the fact that it increased likes and had huge user participation but also the fact that the photos live on forever as virtual adverts in user’s photo albums as well as many users adding them to their profile pictures. Stick with the video for the boring first 30 seconds to get to the good Facebook stuff…

Breakup of gadget pioneer Motorola is complete


Motorola, the 82-year-old consumer electronics pioneer responsible for early televisions, cell phones and even the first broadcast from the moon, split into two companies.
Motorola, which emerged as a manufacturer of car radios in the 1930s, evolved into a highly diverse business by the turn of the century, selling a host of products and solutions from cutting-edge smartphones to public safety systems.
As separate companies — Mobility, targeting consumers, and Solutions, for professionals — the two will have simpler stories to tell investors and a nimbler approach to developing cutting-edge products such as tablet computers.
Sanjay Jha, CEO of the consumer-focused Motorola Mobility Holdings Inc., said in an interview that the new company will benefit from a narrower focus, all the way up to the top management and the board of directors.
 
Copyright © 2013 Bizdom