Brand Update

Desi Brand

Breakup of gadget pioneer Motorola is complete

Motorola, the 82-year-old consumer electronics pioneer responsible for early televisions, cell phones and even the first broadcast from the moon, split into two companies.
Motorola, which emerged as a manufacturer of car radios in the 1930s, evolved into a highly diverse business by the turn of the century, selling a host of products and solutions from cutting-edge smartphones to public safety systems.
As separate companies — Mobility, targeting consumers, and Solutions, for professionals — the two will have simpler stories to tell investors and a nimbler approach to developing cutting-edge products such as tablet computers.
Sanjay Jha, CEO of the consumer-focused Motorola Mobility Holdings Inc., said in an interview that the new company will benefit from a narrower focus, all the way up to the top management and the board of directors.
Copyright © 2013 Bizdom