From BizDom Blog
Showing posts with label News. Show all posts
Showing posts with label News. Show all posts
Trademark for "Kolaveri Di"
Viral super hit " Why this kolaveri di" may soon become the first song in India to have its first line trademarked. Sony Music wants to use the world-famous phrase as a brand, and definitely because it wants to stop others from doing it.
Sony Music Entertainment India, which recorded the Tamil-English song that has become an international YouTube hit, filed for trademark registration of "Why this kolaveri di" last month.
Trademark registration under Class 9 and Class 41 will allow Sony to launch products such as compact disks, cassettes and SD cards as well as film and non-film entertainment content and talent discovery programmes branded "why this kolaveri di" and, more importantly, restrict others from doing it.
Sony Music Entertainment India, which recorded the Tamil-English song that has become an international YouTube hit, filed for trademark registration of "Why this kolaveri di" last month.
Trademark registration under Class 9 and Class 41 will allow Sony to launch products such as compact disks, cassettes and SD cards as well as film and non-film entertainment content and talent discovery programmes branded "why this kolaveri di" and, more importantly, restrict others from doing it.
Comedy FM for Airtel mobile customers
Bharti Airtel launched Comedy FM for its Airtel mobile customers.Comedy FM on Airtel will offer its listeners a host of fun filled content to choose from jokes, fillers, stand up comedy acts to humorous excerpts from sitcoms etc.
This is a first-of-its-kind service innovation that will empower mobile users. Airtel mobile customers can now dial 52747 to subscribe to Comedy FM and start getting their daily doze of humour from Comedy Circus, FIR, Office-Office, Lapatagunj. Rangeela Raju and much more!
This is a first-of-its-kind service innovation that will empower mobile users. Airtel mobile customers can now dial 52747 to subscribe to Comedy FM and start getting their daily doze of humour from Comedy Circus, FIR, Office-Office, Lapatagunj. Rangeela Raju and much more!
Makeover for KAYA
Kaya Skin Clinic completely revamped its brand identity. The change is a shift in perceptions from an expert solution provider for skincare problems to a personal guide for total skin care.
New Identity with a new tagline ‘Love what you see’ is an expression of how consumers feel after a visit to Kaya.
Older one is below;
Messi become an EA SPORTS Ambassador
Argentine football star Lionel Messi has signed a multi year endorsement deal with Electronic Arts Inc to front its EA Sports FIFA Football franchise. The partnership will see Messi serve as a Global Ambassador for EA Sports and play a central role in its advertising and marketing campaigns both on packaging and through social media. EA Sports will also team up with the Leo Messi Foundation to support social, educational and health care related initiatives for children around the world.
GE, Microsoft in healthcare software joint venture
General Electric Co and Microsoft Corp are forming a joint venture to develop and sell software systems to make it easier for healthcare providers to store, access and share patient information.
The 50-50 venture, which is yet to be named, will initially employ about 700 people and be based near Microsoft’s headquarters in Redmond, Washington.
The 50-50 venture, which is yet to be named, will initially employ about 700 people and be based near Microsoft’s headquarters in Redmond, Washington.
Wonderbra launches Ultimate Plunge bra campaign with bungee jump
Aimed at those who want to wear the daring necklines favoured by stars such as Jennifer Lopez, the Ultimate Plunge bra promises to do away with the need for tape to protect their modesty.
To launch their new Ultimate Plunge bra, Wonderbra projected a picture of their newest model, Adriana Cernanova, onto the side of Battersea Power Station in London.They then invited women to bungy jump down in front of the model's cleavage.
To launch their new Ultimate Plunge bra, Wonderbra projected a picture of their newest model, Adriana Cernanova, onto the side of Battersea Power Station in London.They then invited women to bungy jump down in front of the model's cleavage.
Karisma Kapur turns investor in Babyoye.com!
babyoye.com, the leading online store for baby and mother care products announced that superstar and super mom Karisma Kapoor has invested in the company. Karisma has an undisclosed stake in the company and is the largest individual shareholder in a company whose other investors include Accel Partners and Tiger Global.
Koutons Retail India shutters Charlie Outlaw
Apparel manufacturer and retailer Koutons Retail India has shut 150 more shops, mostly of its casual menswear brand Charlie Outlaw, as part of its ongoing reorganisation.
StumbleUpon Gets a Face-Lift and Some Boldfaced Names
StumbleUpon is adding more avenues to meander through its online content recommendation service.
The renovations, unveiled late Monday as part of a major overhaul, allow StumbleUpon's 20 million users to be more specific about their interests so they won't have to wait as long for the service's technology to figure it out.
While StumbleUpon is getting a face-lift and adding some boldfaced names, it isn’t changing any of its back-end technology: Users will still “stumble” from site to site, which will be served up to them based on StumbleUpon’s algorithm that factors in interests, likes and your friends’ interests.
StumbleUpon founder and CEO Garrett Camp said the redesign was spurred by feedback the company was getting from users in focus groups
The renovations, unveiled late Monday as part of a major overhaul, allow StumbleUpon's 20 million users to be more specific about their interests so they won't have to wait as long for the service's technology to figure it out.
While StumbleUpon is getting a face-lift and adding some boldfaced names, it isn’t changing any of its back-end technology: Users will still “stumble” from site to site, which will be served up to them based on StumbleUpon’s algorithm that factors in interests, likes and your friends’ interests.
StumbleUpon founder and CEO Garrett Camp said the redesign was spurred by feedback the company was getting from users in focus groups
AIM’s ‘running man’ icon comes to a stop
For years, AOL has used a the cartoon figure of a yellow, running man as a brand mark. The symbol graced the millions of floppy disks and then CDs that the company mailed out in its heyday, and in 2009 was entered into the Madison Avenue Advertising Walk of Fame.
But AOL’s man is running no more. The company long ago dropped the logo for the AOL brand, but it was still present for AOL Instant Messenger, or AIM. Last week AOL released a preview version of AIM that no longer includes the running man.
Tech Humanitarian Awards
The genesis of the awards ceremony, which also serves as a fundraiser for the downtown San Jose Tech Museum, was the 1990s United Nations study, "The State of the Future at the Millennium," which focused on challenges facing the planet and the importance of assisting the developing world. The museum has since highlighted the work of hundreds of global entrepreneurs, academics and nonprofit workers using technology and innovative business plans to improve the lives of millions.
The first honor, the James C. Morgan Global Humanitarian Award, went to Jeff Skoll, who was hired by eBay founder Pierre Omidyar to become the online auction company's first employee and first president in 1996. (Previous winners include Bill Gates, Al Gore, and Jordan's Queen Rania Al Abdullah.)
The Tech Awards also honored fifteen laureate organizations from around the world, which competed for five $50,000 cash awards funded by Microsoft, Intel, Nokia and other major tech firms. The winners, announced at Thursday's ceremony, were:
AguaClara, an initiative of Cornell University that was honored for building gravity-powered water-treatment facilities that provide safe drinking water to 20,000 people in five communities without the need for electricity.
PhET Interactive Simulations, the University of Colorado's group that teaches students from elementary school to universities via animated "science projects" that have been translated into 64 languages.
Universal Subtitles, a collaborative platform for captioning online videos that brought 25,000 videos on subjects such as the Arab Spring and the Japanese Tsunami to the deaf and hard of hearing in its first nine months.
We Care Solar, whose "solar suitcase" provides lighting and power to clinics in Africa, Asia, and Central America that might otherwise be forced to deliver babies and conduct other medical care by candlelight.
Eko Financial Services, which aims to democratize financial services by allowing 800,000 clients in India, such as migrant workers, to access bank accounts via inexpensive mobile phones.
ITC's initiative ‘wealth from waste'
The diversified business group, ITC Ltd, through its Papers and Speciality Papers Division (PSPD), has roped in Infosys, Google, Mahindra Satyam and Dr. Reddy's into the WOW (wealth from waste) initiative.
The group has also dovetailed the corporate social responsibility (CSR) activity of the company into its overall business plan, according to Division Chief Executive, ITC PSPD, Mr Sanjay Singh.
“By linking CSR activity into the overall business plan, we ensure it gets greater focus; also there is something to look forward to by the company. Both the farm forestry and WOW initiative have now been linked,” he said.
Addressing a press conference here today, Mr Singh said that within a short span, the collection of dry receivables is touching 4,000 mt a month. It is proposed to take this up to 6,000 mt a month during the current financial year. By covering the entire south, ITC expects to manage a collection level of about 15,000 mt a month. That would be sufficient to run a mill.
Mr Jogarao Bhamidipati, Division Head (Commercial), ITC PSPD, said that 20 major groups with over 200,000 employees like Infosys, Microsoft, Google, Mahindra Satyam, Dr. Reddy's Labs have agreed to join the WOW initiative where the waste is segregated and collected. By paper waste segregation, this would be better suited for recycling.
The Chairman of Ramky Group, Mr Ayodhya Rami Reddy, said that the company now works with over 35 municipalities and 35,000 hospitals and over 800 corporate houses across the country and is keen to play a role in ITC's WOW initiative .
PepsiCo re-launches Duke's in Mumbai
The company that had stopped selling the brand in 2004 plans to re-launch Duke in four flavours — raspberry, masala soda, gingerade and ice cream soda in 200 ml retro style returnable glass bottles for Rs 10 and a 500 ml PET bottle for Rs 25.
OCM introduces new logo
OCM India Limited, a leading men’s apparel fabric manufacturer & retailer of India and a part of WL Ross & Co. LLC, unveiled an image makeover with a fresh and new brand identity. This is the first version of OCM's brand revamp ever since the company's beginnings in 1924.
The new OCM brand identity was uncovered by Mr. SK Singhal, Chief Executive Officer, OCM India Limited, to stir up the evolution that company has gone through in last 86 years of its existence. Mr. Singhal joined OCM at the helm of affairs in March ’11 to take the company to next level with his visionary approach. Prior to this, he served the textile major Raymond for over 30 years.
The new OCM brand identity was uncovered by Mr. SK Singhal, Chief Executive Officer, OCM India Limited, to stir up the evolution that company has gone through in last 86 years of its existence. Mr. Singhal joined OCM at the helm of affairs in March ’11 to take the company to next level with his visionary approach. Prior to this, he served the textile major Raymond for over 30 years.
Historic United Artists building sells for $11 million
The historic United Artists building at Broadway and 9th Street in downtown Los Angeles was sold by Wescott Christian Center Inc. to Greenfield Partners for $11 million. Silent film stars Mary Pickford, Douglas Fairbanks and Charlie Chaplin were among the founders of United Artists, a movie production company.
ICon
A man holds his iPhone with a lit candle during an 'iVigil' outside the Apple store (back) with its logo lights switched off in Hong Kong on October 6, 2011. Apple's Steve Jobs has died from cancer at the age of 56, a premature end for a visionary who revolutionized modern culture and changed forever the world's relationship to technology through inventions such as the iPad and iPhone.
Tiger Woods Rolex Deal: First Major Endorsement Deal In 2 Years
Tiger Woods has his first major endorsement since his downfall two years ago, announcing a deal Wednesday with Rolex to be one of its ambassadors.
Woods had lost five major endorsements in the two years since he was exposed for serial adultery and eventually divorced. He previously had a watch deal with Tag Heuer, which dropped him two months ago. Woods has lost endorsement deals with AT&T, Accenture, Tag Heuer, Gatorade and Gillette since his downfall.
Woods had lost five major endorsements in the two years since he was exposed for serial adultery and eventually divorced. He previously had a watch deal with Tag Heuer, which dropped him two months ago. Woods has lost endorsement deals with AT&T, Accenture, Tag Heuer, Gatorade and Gillette since his downfall.
First food fat tax
Denmark has introduced what is believed to be the world's first fat tax - a surcharge on foods that are high in saturated fat.Butter, milk, cheese, pizza, meat, oil and processed food are now subject to the tax if they contain more than 2.3% saturated fat.
The Danish tax amounts to 16 Danish kroner ($2.83) per kilogram of saturated fat in a product. Copenhagen officials expect the levy to generate almost 2.2 billion Danish kroner ($390-million) for the government.
The Danish tax amounts to 16 Danish kroner ($2.83) per kilogram of saturated fat in a product. Copenhagen officials expect the levy to generate almost 2.2 billion Danish kroner ($390-million) for the government.
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