Brand Update

Desi Brand

Trademark for "Kolaveri Di"

Viral super hit " Why this kolaveri di" may soon become the first song in India to have its first line trademarked. Sony Music wants to use the world-famous phrase as a brand, and definitely because it wants to stop others from doing it.

Sony Music Entertainment India, which recorded the Tamil-English song that has become an international YouTube hit, filed for trademark registration of "Why this kolaveri di" last month.

Trademark registration under Class 9 and Class 41 will allow Sony to launch products such as compact disks, cassettes and SD cards as well as film and non-film entertainment content and talent discovery programmes branded "why this kolaveri di" and, more importantly, restrict others from doing it.
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