Brand Update

Desi Brand

Messi become an EA SPORTS Ambassador

Argentine football star Lionel Messi has signed a multi year endorsement deal with Electronic Arts Inc to front its EA Sports FIFA Football franchise. The partnership will see Messi serve as a Global Ambassador for EA Sports and play a central role in its advertising and marketing campaigns both on packaging and through social media. EA Sports will also team up with the Leo Messi Foundation to support social, educational and health care related initiatives for children around the world.
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