Brand Update

Desi Brand

Animal Logo's & Trivia - Series 9


Eveready Industries India, Ltd (EIIL) (previously known as Union Carbide India, Limited) is the flagship company of the B.M. Khaitan Group. The brand Eveready has been present in India since 1905.

A black cat jumping through the number "9" on a silver and red label distinguish the Eveready battery's classic 9-volt battery. This handsome creature is curled around a plastic bank, and is all black except for its white nose, white eyes and a white triangle of fur on its chest. Printed on its side are the words "Save with the Cat," and the Eveready battery logo.

EIIL has the licence for the Eveready brand only in India, Bhutan and Nepal from Energizer Holdings. They created a new brand LAVA in 1999. 

In the mid-nineties, Eveready launched its first major advertisement campaign with the famous slogan "Give me Red". The advertising byline of the popular Red series of batteries is symbolic of the empowered urban lifestyle that the brand reflects. The company earlier roped Bollywood superstar Amitabh Bacchan which has been replaced by Akshay Kumar in the last year.



Duracell Bunny made his debut in 1973. The Bunny image was created to give an impression that Duracell batteries lasted much longer than ordinary batteries. 

The Duracell Bunny campaign was launched in 1973 and predates the Energizer Bunny, which was created in 1989. 
There are following differences in appearance of Duracell Bunny and Energizer Bunny—

1. Energizer Bunny wears sunglasses, has larger ears, is a different shade of pink, and has a different body shape. 

2. Energizer Bunny is a single rabbit, while the Duracell Bunnies are a species. 

3. The Energizer Bunny is depicted with a drum, because the Duracell Bunny toys had drums.

Read more:
Animal Logos & Trivia - Series 2
Animal Logos & Trivia - Series 1
Animal Logo's & Trivia - Series 8
Animal Logo's & Trivia - Series 7
Animal Logos & Trivia - Series 6
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