Brand Update

Desi Brand

Amul notched into top 100 Asian brands

Amul, owned and marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF), has beaten all other Indian brands to notch the 89th position in a ‘Top 1000 Brands of Asia’ survey conducted by Campaign magazine. It is the third year in a row where Amul has featured in the top 100 of the 1,000 Asian brands covered under the survey.

However, Amul’s overall rank has slipped from 73 last year. It had improved its rank in 2010 over 2009 when it had ranked No. 83 in the survey. Nonetheless, it has retained its number one rank among all Indian brands in the list.

Other Indian brands in the list include Kingfisher (number 116), Big Bazaar (184), ICICI Bank (215), State Bank of India (216) and Airtel (221).
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