Brand Update

Desi Brand

Urban hypothermia

What is an  urban hypothermia?

It is a condition in which young women and men wear skimpy clothes in cold regions to show off their body or a tattoo. In 2006, such cases were on a rise in Scotland. The then deputy chief medical officer for Scotland even advised: 'Crop tops and miniskirts may be trendy but they are not a good plan when it is minus 10 degrees.

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