Brand Update

Desi Brand

DRDO, BASIX, FICCI - BASIX Aahar to serve ready-to-eat roti, dal

Defence Research and Development Organisation (DRDO), BASIX, a social enterprise group, and Federation of Indian Chamber of Commerce and Industry (FICCI), have collaborated to launch Aahar - a pilot project comprising a range of ready-to-eat products. The collaboration focusses on food technologies developed by the Mysore-based Defence Food Research Laboratory (DFRL), part of DRDO. The objective of the project is to build women-oriented enterprises using food technologies of DFRL.

Aahar is the first pilot project that covers a set of technologies and products including ready-to-eat roti, and two variants in dal which are instant palak dal and masala channa curry mix. While a pack of two rotis is priced at Rs 15, a packet of dal will cost Rs 20.  Aahar is a hygienic, nutritious and convenient meal that tastes fresh with longer shelf life, and is quick to serve. While the roti has a shelf life of 15 days, the two variants of dal have a shelf life of 12 months under ambient conditions, according to Dr A S Bawa, director, DFRL.
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