Brand Update

Desi Brand

De Ghuma Ke - World Cup theme Song

The coming year 2011 promises to be a treat for all cricket lovers as the mother of all tournaments - The ICC Cricket World Cup- is scheduled to take place from Feb 19 to April 2nd. This time the World Cup is being hosted by India, Sri Lanka and Bangladesh.

The song is titled 'De Ghuma Ke' which in itself is a passionate expression that creatively captures the fierce sense of competition and the desire to win. The song has been composed in 3 different versions namely Hindi, Bangla and Sinhalese that will feature in the build-up to and during the tournament in India, Bangladesh and Sri Lanka.

For all of you who can't wait to hear this pulsating number, there's good news. The song will be released on December 31st via various radio networks in India and also on ESPN STAR Sports, ICC's global production and broadcast rights holder.
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