Brand Update

Desi Brand

Star CJ Alive: - “Paagal hai kya?” campaign

Star CJ Alive, 24-hour shopping channel campaign is built in and around what their research team got in their pre-campaign response. Paritosh Joshi, chief executive officer of Star CJ Network, said, “In fact during the same research when people were asked whether they shopped from a home shopping channel, the most oft-quoted response was ‘Paagal hai kya?’ Thus out of this ‘Paagal Hai Kya’ response was born the ‘Paagal’ character – the madman with the crazy hairstyle.”

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