Star CJ Alive, 24-hour shopping channel campaign is built in and around what their research team got in their pre-campaign response. Paritosh Joshi, chief executive officer of Star CJ Network, said, “In fact during the same research when people were asked whether they shopped from a home shopping channel, the most oft-quoted response was ‘Paagal hai kya?’ Thus out of this ‘Paagal Hai Kya’ response was born the ‘Paagal’ character – the madman with the crazy hairstyle.”
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Good idea, lifted from Western countries where shops/malls are located far away from residential areas. But Star CJ is offering huge discounts on MRP. Case in point, Bajaj Food Processor's MRP is reflected as Rs 6960 and offered at 30% discount for Rs 4899. Visit Bajaj appliances web site and find that MRP is 6050 and Best Price of offer Rs 5125. So saving is Rs 226!
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