Coca-Cola has tied up with C2W Digital, the digital agency of contests2win.com. The 'Coke Dare Series' has been launched and features two advergames, made for the fans of the Delhi Daredevils.The series is based on the IPL tournament where players can step into the shoes of the Delhi Daredevils and play matches. The game is being positioned as a complete package from the toss to batting and bowling.
The twist in this game is a ‘Dare’ that the bowler / batsman can throw at the opposition, winning which will ensure the game will be won by the team / player at that moment itself.
The second game, Runathon, emulates a game that involves challenging friends to beat the score. The player has to keep the cricket ball up in the air for as long as possible while collecting runs which appear on the screen.
The games are hosted on www.delhidaredevils.com/cokedaredevils and can be played without registering also.