Desi Brand: SG

We are starting a new series 'Desi Brand', where we will try to highlight some of the lesser known Indian Brand (Desi Brand). Here goes our first post...


Sanspareils is a French word meaning "Without Parallel" A philosophy the company follows to the core.
Established 1931, Sanspareils Greenlands has been primarily into exports of quality sports goods. A one-stop-shop for all international cricket brands to source their cricketing needs from.
Backed with all the experience and know-how from its international exposure, it was only in 1982 that the company began selling in India under its own brand name -- SG. Thus began a new era in Indian cricket, with world-class equipment now available within the country for the first time. Naturally, in a short span of time, SG became the market leader -- setting standards for others to follow.