Mountain Dew was originally southern and Irish slang for homemade whiskey, or poitÃn as it is called in Ireland. .In fact, the name Mountain Dew is slang for "moonshine."It was born way back in the hills of Tennessee in the 1940s. The name Mountain Dew was first trademarked by two brothers, Barney and Ally Hartman, who ran a bottling plant in Knoxville. The Hartman's Mountain Dew, however, was a lemon-lime drink used as a mixer with whiskey.
The "Do the Dew" tagline appeared in 1993 - along with the Dew Dudes - in the award-winning commercial "Been There, Done That."
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