Intern Auction

What an idea sir ji, for an institute, 'Intern Sale to highest bidder!'.
The new crop of 40 summer interns at Crispin Porter & Bogusky are for sale on ebay. Usually interns get minimum wage, but this crew will be topped up by the highest bidder.

The winning bidder will receive a creative presentation from the intern, consisting of strategies, concepts and recommended brand positionings, but not finished ads or production materials.

PS: Crispin Porter + Bogusky is a full-service advertising agency.

Past, Present and Future of Media

Here is a span spot or a chart that gives an insight for evolution of various medium of media in the past two centuries.

1800 - The face to face period

In the 1800, the only way you could really interact with other people was to go out and meet them. It was all about face-to-face communication. If you wanted to sell a product, you would go to the local marketplace, where you would setup a stand. But this also meant that the only way for you to get information - or to give information back - was to be at the right place at the right time. You didn't really know what happened in another part of the city, nor could you sell your products to people in another place.

1900 - Read all about it!

By the year 1900, the newspapers and magazine had revolutionized how we communicated. Now we could get news from places we have never been. We could communicate our ideas to people we had never seen. And we could sell our products to people far away.

You still had to go out to talk other people, but you could stay on top of things, without leaving the city. It was amazing. It was the first real revolution of information. The world was opening up to everyone.

Read the full report

Wolfram Alpha

The next generation of search engines and potential Google Killer????, goes live. Wolfram Alpha reads your question in natural language, scans its own databases, and gives you the answer. Wanna know who shot Kennedy? No more poring through Wikipedia looking for hints. Wolfram Alpha will probably complement, rather than challenge, Google. Well the two sites offer two distinct services: Wolfram Alpha looks like it can't be beat when it comes to pulling up raw data and presenting it in a graceful, useable form, and Google is great for, well, everything else. Wolfram Alpha's focus on statistics and cold, hard data will make it more of a threat to Wikipedia more.

Air New Zealand staff have nothing to hide

To convey their message that they have nothing to hide from its customer ( esp about the pricing), Air New Zealand has run this ad campaign


Another video, showing the making of this campaign

Lipton has to remain "STAY SHARP" against "Jaago Re"

HUL has woken up to Tata Tea’s mega success with the "Jaago Re" campaign and has launched ‘Stay Sharp’ for Lipton. The idea is to leverage the online space to launch and build consumer engagement with the Lipton Yellow Label tea, which was visible mainly at tea and coffee vending machines in offices.

The result: Lipton’s new digital campaign is all about the world's largest jigsaw puzzle consisting of 25,000 pieces, which are further broken into 1,000 parts with 25 pieces each.

Brand positioning: Lipton relaunched its yellow label tea in mid-April with increased focus on Theanine, a naturally found substance in tea which is known to increase 'alpha brain waves’ that are associated with a "relaxed yet alert" state of mind.

The puzzle, available on the website – www.stay-sharp.in — has been conceptualized by Royce B McClure who designed the world's largest commercially available jigsaw puzzle, titled Life: The Great Challenge, consisting of 24,000 pieces.

For example, in the FMCG category, mega digital campaigns such as Cadbury's meethamoments and HUL’s gangofgirls (Sunsilk) couldn’t create the kind of buzz jaago re did.

With elections round the corner, the campaign had an immediate connect. Result: jaago re has over 6,00,000 registered users besides the Facebook pages and thousands of views on YouTube. But now that the elections are over, Jaago Re may have lost its relevance. So what will be the Tata Tea’s next punch?????????