GREEN REVOLUTION OF SOFTWARE INDUSTRY

Open–Source movement/ free software movement began in 1983 when Richard Stallman announced the GNU. Idea was to start a freedom of movement for users of computers replacing software with restrictive licensing terms for free software.
These days this is referred as the green revolution of the IT sector, the earlier green revolution of the agricultural sector, brought about by scientists of Mexico, was due to the innovation of the HYV seeds, ones that have disease-resistance, high productivity and other desirable properties. Now compare and contrast this with the innovative idea of the open source software that gave way to the sowing of the creative ideas and capitalising on them by the real nerds, the hackers, whom the media has insinuated in the notorious image of the computer criminals!!


Now, this faction of innuendo-proof(disease-resistant) and high yielding software developers(geeks) syndicated to form the most popular enterprises of today Mozilla, Ubuntu, Paypal etc.; with some leading firms like Google, Sun etc. following the suite, thanks :) to their visionary leaders. But the true success does not only lie only in creation, that these people have been doing since ages, rather in acceptance of it. So users Thanks to U 2!! And today with Google becoming the leading software firm :D, the time has proved that this world is ready to accept the freedom of Business in real sense; it is no longer allowing any one "gate" to control this world of geeks and tie their creative skills into chains in the name of commercialization.

Hey! now please don't think this to be a drastic upturn of events suddenly, as if some outbreak of a fountain head in a day or so; this is what is referred to as the RISE OF NATIONS... This is the long cherished philosophy of collegial model of organization; and gradually, people came to terms with it.

The real individuals, who had since time immemorial been burned, poisoned, isolated by the so-called social humans. You remember Galileo, Copernicus, Socrates and many others how they were suppressed by the catholics!! :( But these hard core people, unperturbed of the charges like egotists blah-blah..., with the real motive of selflessly serving the society, did everything save yield!! And now their seeds, their hard-work, their vision, their perseverance is bearing fruits. We should be proud that we have come a long way up in the civilizational hierarchy that we can accept the purest form of business and individual. The world is undergoing another renaissance.
So, CHEERS FRIENDS!!!

Heineken - Walk in Fridge

Few month back, Heineken launched, what we called a superb advertisement (funny too): What women want and what men want?. Now their competitor (Bavaria) has responded in a very fun way, in their ad the men go wild in the walk-in fridge, the Bavaria guy goes and closes the door to lock them in, gets a Bavaria and then its time to spend with all the ladies.
Now here goes the counter-attack of Heineken...

The Man Time Forgot

TIME's first issue appeared on March 2, 1923 and was founded by Briton Hadden and Henry Luce, but after Hadden's death in 1929, Luce became the owner of the magazine and is considered one of the most important man in history of the media of the twentieth century. However many felt that TIME, almost forgot Hadden, so here is an interesting book on this topic. After all it wasn’t until after Luce’s death, in 1967, that Hadden’s name was restored to its place at the top of Time’s masthead.

It was Hadden, Time’s creative genius and editor, who would shape the style in which Americans think about and tell the news. In doing so, he set the foundation for the newspaper and magazine chains, radio and television networks, cable stations and Internet sites that have come to occupy a prominent place in the national culture.
Hadden told the news just as he viewed it—as a grand and comic epic spectacle. He hooked readers on the news and sold them on its importance by flavoring the facts with color and detail, and by painting vivid portraits of the people who made headlines. Offended by Luce’s desire for power, Hadden had been further depressed by a string of romantic failures. In his final few years, he had turned to the bottle, driven drunk through town, picked fights in speakeasies, and spent nights in jail.
Hadden had once said of their strange friendship. “No matter how hard I run, Luce is
always there.” Now Luce was at Hadden’s deathbed, ready to slog out the final grueling lap of their rivalry.
For several months Luce had been developing a plan to publish the company’s second major product—a business magazine to be called Fortune. Hadden was opposed. Believing the business world to be vapid and morally bankrupt, he had devoted the last few years to lampooning businessmen in print, even when they happened to be Time’s own advertisers. Luce was adamant. He kept coming to Hadden’s bedside, discussing draft articles and mock-ups. Hadden, true to form, had been drawn into a series of lengthy arguments. Day after day, Hadden and Luce had yelled at each other—so loudly that Hadden’s nurse could hear them from behind the closed door.

Hadden, left, and Luce, center, in 1925.

Is Aam Adami ka haat inspired from this temple?

People in Emur Bhagavathy (Hemambika) temple in Palakkad district believe that former Prime Minister Indira Gandhi was inspired by the deity of the temple. Its said that once late Prime Minister Indira Gandhi visited this temple. Then got impressed she took hand as the symbol for the Congress party in the next general election. This unique temple is believed to be the only one in the country where the idols are only Devi's 'hands' and the temple is also known as "Kaipathi" (hand) temple.

brand Equity Mumbai 09

A Big thanks to Joy Dhar for the questions


Brand Equity Quiz-Mumbai, 25th april,2009Questions for the prelim round.
1. Mr. Foster owner of Crompton & Greaves was the first in India to own _______
2. Walter cronkite role in CBS evening News program in America was the first in stating a new kind of concept in television Programs.
3. The classical Hippocratic oath taken by the doctors bars ________ and abortion.
4. Karmail ‘The most tourist friendly railway station of india’ is in which State.
5. Like Dharavi in Mumbai, old yorkvile(not sure) in New York ,Favels is in___________ .
6. Peter Drucker once said, basically any companies has only two functions to do Marketing & ___________.
7. Which city’s name is there in Haldiram’s logo.
8. In 1940’s Radio quiz in CBS a specific answers by participant started a new type of show, Where participant answers the question.
9. Grey Goose was tailor-made for the American market in 1997 as the brainchild ofSidney Frank ,is popularly known brand of _________ .
10. Copyright of which Indian author ended in 1st January, 2009.
11. In nailthethief.com site prize is given to through a thousand eggs on who’s face.
12. Dupont started collecting a specific kind of feedback system in organisation which later adopted by many others.
13. Syla Petit 1 st women pilot of India is the sister of which famous personality.
14. Some question related to Devil’s Advocate.15. Corrections Corporation of America manages ________ .
16 anna in British was equals one_______ .
17. What is their between the Wal and mart word in the logo of Walmart.Pictures
18. Pic of niranjan Hiranandani.
19. "Sorry no Peanuts" ad poster of Vadilal.
20. Logo of Deccan Chargers.