Energy drink for IPL, another first by Rajasthan Royals

Rajasthan Royals and consumer products maker GlaxoSmithKline (GSK) Consumer Healthcare India Ltd are in process to develop an energy drink for the second edition of the Indian Premier League (IPL). GSK's malt-based drink Boost was one of the brand partners of the RR, also they are the leading makers of health drink products such as Horlicks, Viva, Maltova and Boost

Preity Zinta is a Brand Ambassador of Vatika shampoo

With the launch of the new range and with the signing of Preity Zinta, we are confident that the Vatika Dandruff Control range will also beat the industry average and double its turnover in three years," Dabur India COO (Consumer Care) V S Sitaram said.

PepsiCo ties up with Mumbai Indian, CSK for IPL

PepsiCo has scored a double whammy for the upcoming IPL season after bagging the sponsorship deal for Mumbai Indians and securing the status of official hydration partner of the Chennai Super Kings (CSK) for its 7UP brand.

TATA Crucible Prelims @ Pune

Here is a look to thePrelims TC @ Pune.
Contributed by:- Rahul (He missed me in TC & i missed TC)

1. This maker of Nutrela, recently launched the drink named – “N’Rich”?

2. Identify this in India?

3. This brand of Vodka from the stable of Radico Khiatan group is endorsed by Hritik Roshan?
4. After over 100 years the Gherkins would be replaced by what in the logo of Heinz Ket-up?
(Hint: Think basic……Ketchup……..)

5. Samsonite's ad.

6. Name the grammy award winner rapper owns the rights of Bad Boy records, a clothing line & restaurants?
7. Adam Cohen’s book – “The Perfect Store” is a story of which internet enterprise?
Many thought it as Amazon but ………………….
8. Baba Kalyani's pic.

9. This company has recently launched world’s first matrimonial channel ….name it?
10. This world famous Ice-cream Chain Company celebrates “Free cone day” each year name it?
11. JAY engineering works ltd. manufactures which famous Fan brand?
12. In 1982 what was created by Mitch kapor & Jonathan Sachs for IBM PC’s?
13. “Fem” brand is owned by which Indian business group?
14. Identify this Battery manufacturer? (Print Ad)
15. Mahachocco is the brand endorsed by which Indian cricketer?
16. This company owns the kiosk by name “Devils workshop” and plans to retail its tea under the brand “Bollywood Chai”….Name it? (Think of your summer vacations………..beverage)
17. Identify the group (A lady holding a child) ? (Hint: If u r in Poona then u must know it……..)
18. India’s first 3D action PC game is based on which super hit bollywood movie?
19. Clip of an Ad for Colgate
20. Clip of an ad for Fair & Lovely

Company History 7: BMW- Ultimate Driving Machine

It was founded by Karl Friedrich Rapp and Gustav Otto after the merger of two manufacturers of airplane engines in the city of Munich: a Rapp-Motorenwerke and Gustav Otto Flugmaschinfabrik. The Rapp-engine works themselves began in 1913 at Munich, started to build aircraft engines for Austria in anticipation of World War I. Rapp-Motorenwerke's top customer was Franz Josef Popp, general inspector of Emperor Franz Josef's army. Popp hired Max Friz, an aircraft engine designer from Austro-Daimler; together in Munich they established Bayerische Motoren Werke based on the engineering ideas of Rapp.
The First World War brought rapid growth to the company, which soon built large facilities to the east of the former airfield of Oberwiesenfeld in Munich. Until 1918, supplied engines for military aircraft. However the twist in the tale came in with the Treaty of Versailles, signed after the World War I, when Germany was banned to manufacture aircraft engines for five years. BMW then began to provide four-cylinder engines for trucks and boats.

The company's interests in motorcycle manufacture developed rapidly in the early 1920s. The first model, the R32, consisted of a flat twin engine and drive shaft housed in a double-tube frame, with valves in an inverted arrangement to keep the oil clean. Designed by engineer Max Fritz, bike debuted in the salons of Paris and Berlin. This model had the basic characteristics of future bike brand: of 2 cylinder boxer engine and transmission secondary axle card.
Franz-Josef Popp was the first Director General and CEO of BMW.













Key Dates:

1913: Inventor Karl Rapp opens an aircraft design shop.
1917: Rapp's original business leads to the formation of Bayerische Motoren Werke AG, under the direction of Franz Josef Popp and Max Friz.
1918: First BMW aircraft engine is built.
1929: First BMW car is built.

Trivia: The nomenclature
BMW uses 3 numeric digits followed by one or two letters to identify their models. The first number is the number of cars. The next two numbers represent the engine displacement in liters multiplied by 10. The letters mean: d = diesel, petrol = i; x = all wheel drive, long wheel base l = c = par. For example, the model 760il car is a series of 7, moved to the 6.0l engine with petrol.