Desi TriVia: Brand Dabbawals

Microsoft, recently used our very own Six Sigma dabbawalas to promote its Windows package for a campaign called “Asli PC,” meaning “Genuine PC”. Corporation Bank has already also appointed them to source clients for offering banking services. Realizing their brand power and influence, Richard Branson donned a Gandhi topi and dhoti (the dabbawallas' signature dress code), during the launch of Virgin's inaugural flights to Mumbai. Infcat such is their branidng power that the bollywood's biggest studio , YRF tied with them to promote their movie Tashan. The dabbawalas wore a bright Tashan T-shirt and their dabbas, too, had Tashan stickers with a paan attached to it.

Brand: Slice

Brand ambassador: Katrina Kaif is the first brand ambassador for Slice just like Juhi for Rooh Afza.
Tag line: “Absolutely Mangolicious”.
TV commercial: Katrina demonstrate the principles of ‘Aamsutra’ or the art of experiencing pure mango pleasure with the all new Slice.

Brand: Rooh Afza

Brand ambassador: Juhi Chawla has become the first brand ambassador signed by Hamdard Company in the 100 years of the history of Rooh Afza.
Tag line: 'Freshness Ka Naya Sur'.
TV commercial: Juhi reviving her tired family on a hot Sunday afternoon with three different flavours of Rooh Afza namely Lassi, Nimbu Pani and Milk shake.

Brand Partner for IPL Teams

Delhi Daredevils: Akshay Kumar.
Chennai Super Kings: K. Srikkanth .
Chennai Super Kings: Tamil actors Vijay and Nayanathara.
Mumbai Indians: Hrithik Roshan & Team Tasan
'Royal Challengers': Katrina Kaif

ICL Kolkata Tigers: Mithun Chakraborty

ICL & IPL

Which is the only company to have commercial interest in both ICL as well as IPL?

Dabur..
Industrialist Mohit Burman, Dabur India Ltd, is one of the stake holders in IPL Kings XI Punjab. Then Dabur is also the sponsor of Mumbai and Dabur Glucose felicitate players with the titles of ‘Dabur Glucose Most Energetic Player".