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Red Label endorses Anupam Kher

Red Label, the largest tea brand from the house of Brooke Bond, having a heritage of 140 years, is re-launching. For the first time the brand will have a Bollywood celebrity as part of the campaign. The latest commercial featuring Anupam Kher is aimed at promoting the known goodness of drinking tea which is rich in flavonoids and has scores of health benefits. With its new positioning Red Label seeks to educate the consumers to bust the age old myths of tea being unhealthy, by focusing on how flavonoids benefits family health.

Brooke Bond Red Label is Hindustan Unilever’s largest tea brand.Brooke Bond is the market value leader of tea in India with a portfolio of 5 brands including Red Label, Taj Mahal, 3 Roses, Taaza and Sehatmand.

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Reliance back with Vimal saris

"A woman expresses herself in many languages." The tagline for Vimal saris in the mid-1970s is making a statement all over again with Reliance Industries planning to bring back saris in its portfolio. Having strengthened the Vimal brand for men almost two years ago, the textile major is now gearing up to lure Indian women back into wearing Vimal saris after nearly two decades.

The mass synthetic saris under the Vimal brand in the 1970s and 1980s may not exactly come back in their same avatar, but Reliance will clearly play the volume game and look for scale in this category by entering smaller towns where saris are still popular. Incidentally, Reliance Textiles had even contemplated entering the woman's western wear category but has now plumped for its heritage brand of Vimal saris.

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AQAD 148

He is considered to be the father of a particular fashion wear.Which kind of fashion wear

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Pakistan Cricket Board enter partnership with Faysal Bank

The Pakistan Cricket Board (PCB) has agreed a partnership with Faysal Bank Limited.

As part of the three-year sponsorship deal, the bank will support and promote the development of Pakistani cricket. To commemorate the deal, Faysal Bank will organise the National Twenty20 Cup from October 10th at the Gadaffi stadium in Lahore.
Faysal Bank started operations in Pakistan in 1987 and is owned by Ithmaar Bank, an Investment bank based in Bahrain. Faysal Bank is based Karachi.