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From BizDom Blog
7UP's ‘UPtimistic’ positioning
PepsiCo India has revealed the new positioning for its 100% natural lemon flavoured drink 7UP and its popular sub-brand Nimbooz. The new brand philosophy of 7UP, ‘Dil Bole I Feel Up’, celebrates India’s undying UPtimism and positive attitude with Bollywood actor Sharman Joshi as brand ambassador.
Brand Ambassador - Colgate Total - Mahesh Bhupathi and Rahul Bose
Colgate-Palmolive (India) has announced that tennis champion Mahesh Bhupathi and actor and rugby player Rahul Bose will join ‘Colgate Total’ in support of the brand’s commitment to increase awareness on the need for a ‘healthy mouth’.
Trademark for "Kolaveri Di"
Viral super hit " Why this kolaveri di" may soon become the first song in India to have its first line trademarked. Sony Music wants to use the world-famous phrase as a brand, and definitely because it wants to stop others from doing it.
Sony Music Entertainment India, which recorded the Tamil-English song that has become an international YouTube hit, filed for trademark registration of "Why this kolaveri di" last month.
Trademark registration under Class 9 and Class 41 will allow Sony to launch products such as compact disks, cassettes and SD cards as well as film and non-film entertainment content and talent discovery programmes branded "why this kolaveri di" and, more importantly, restrict others from doing it.
Sony Music Entertainment India, which recorded the Tamil-English song that has become an international YouTube hit, filed for trademark registration of "Why this kolaveri di" last month.
Trademark registration under Class 9 and Class 41 will allow Sony to launch products such as compact disks, cassettes and SD cards as well as film and non-film entertainment content and talent discovery programmes branded "why this kolaveri di" and, more importantly, restrict others from doing it.
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