From BizDom Blog
Reliance Trends, Shane Warne launch ‘Spinners’ collection
Shane Warne and Reliance Trends announced the launch of Warne’s apparel label ‘Spinners by Shane Warne’ in India. At present, the tie-up is exclusively with Reliance Trends for India.
Bytes:-
Over a million units of men’s and boys ‘Spashion’ (sport + fashion) ‘Spinners by Shane Warne’ apparel have been sold since its launch in 2009 in Australia, informed company sources.
‘Spinners by Shane Warne’ is a partnership between Warne and local Australian brand development company ‘lime door brands’. After India, the brand will be launched in the UK.
Bytes:-
Over a million units of men’s and boys ‘Spashion’ (sport + fashion) ‘Spinners by Shane Warne’ apparel have been sold since its launch in 2009 in Australia, informed company sources.
‘Spinners by Shane Warne’ is a partnership between Warne and local Australian brand development company ‘lime door brands’. After India, the brand will be launched in the UK.
Rasna Gulcose-D
Instant drink maker Rasna has launched a read ‘health and nutrition drink’ called Rasna Gulcose-D in India.
Rasna Glucose-D is available in three flavours – regular, orange and lemon, plus stick packs, the first in India. Fortified with energy boost complex, Rasna Glucose-D has a combination of glucose and vitamins.
Extra:-
Germany’s ’28 Black’ recently announced plans to enter the Delhi market, after doing its rounds in places like Mumbai, Hyderabad and Kolkata.
Internet Explorer 10 will not work on Windows Vista
Microsoft is making it clear that from now to go leaving his past behind, for what has just announced that the next version of its browser, Internet Explorer 10, will work only in Windows versions from Windows 7, leaving already Side view.
This strategy is similar to that followed with IE9, which is compatible only from Vista, not XP, but leave Vista out of the game as soon means that will have been compatible with new versions of the browser only for half year it was XP.
KFC launches Hot Zinger campaign
KFC has launched Hot Zinger TVC which went on air on April 16, 2011 with an interesting and quirky storyline. The plot revolves around a group of friends enjoying a meal at KFC. The plot gets interesting when one of the friends is trying to act all cool with a wannabe American accent. His friends conspire to offer him the Hot Zinger. As he takes a bite, the spice kicks in and he drops the act, reverting to his normal speech to the general amusement of all.
Hindware unveils new brand identity
HSIL Ltd, the group behind India’s leading ceramic brand Hindware, today announced a fresh identity for the iconic brand. Being one of the most trusted names in bathware for millions of customers across India, Hindware has suitably recognised their evolving perceptions and needs. In the past 50 years of its existence, Hindware has steadily developed into a brand which signifies utmost innovation and quality. The new identity reflects these values and the company is all set to position Hindware as a young, vibrant & contemporary brand which is representative of ‘Change, Positivity & Passion’ and in sync with what modern India believes in.
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