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Carlsberg rolls out new brand identity worldwide

Beer major Carlsberg is in the process of repositioning its brand identity and has invested significant amount in this exercise. The initiative is developed around engaging today's young customer base with its tagline 'That calls for a Carlsberg'. Likewise the brand's visual identity will also be modernised; distribution channels will be widened and a completely new range of packaging is being rolled out across more than 140 markets.


Carlsberg, arguably one of the world's premium beer brands, is getting its most significant makeover since the beer's origination in 1847. The brand's logo now carries three elements: the Brewer's Star, the Hope Leaf, and the inclusion of "Copenhagen 1847," indicating where and when the beer was first brewed. These three elements are together for the first time. New packaging is currently being rolled out this year across all 140 markets.

The History of the Business School

Muthuraman elected new CII president


Tata Steel Vice-Chairman B. Muthuraman has been elected new President of the Confederation of Indian Industry (CII) for 2011-12. The Godrej Group Chairman, Adi Godrej, is the President-designate. Mr. Muthuraman succeeds Hari Bhartia of Jubilant Organosys. Infosys Technologies CEO and Managing Director S. Gopalakrishnan has been elected Vice-President for 2011-12.

National Literacy Mission launched at Tihar jail

Tihar Prisons authorities on April 13, launched the National Literacy Mission Programme of the Ministry of Human Resource Development at the jail to educate and empower prisoners and prevent them from becoming second time offenders when freed. Recognising illiteracy as one of the reasons for crime, Tihar jail authorities decided to launch a literacy drive for all its adolescent and female inmates. Inaugurated by the Chief Justice of Delhi High Court Dipak Misra, this programme will impart functional literacy to all illiterate inmates whereby they will be self-reliant in reading, writing and numeric.

AQAD - 296

Put funda.. (Hint: A popular revolt)

Thailand Ki Holi






Songkran is the Thai New Year which starts on April 13, during which people celebrate by splashing water at each other. Besides the throwing of water, people celebrating Songkran may also go to a wat (Buddhist monastery) to pray and give food to monks. They may also cleanse Buddha images from household shrines as well as Buddha images at monasteries by gently pouring water mixed with a Thai fragrance.

Mentos Marbles : Unbearably Sour


Mentos Marbles : Snake, Train, Gun
Mentos Marbles : Snake, Train, Gun
Mentos Marbles : Snake, Train, Gun




Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Piyush Pandey

From Victoria’s Secret wings to NASA gloves


Ted Southern, designer of the infamous angel wings for Victoria Secret, and Heidi Klum’s personal Halloween costume creator, has received a contract with NASA to improve on the already existing astronaut gloves.

Ted works as a costume executor and craftsman with a variety of specialties, from mechanics, armatures and electricity to fine woodworking and welding.


Ted recently won second place NASA’s Astronaut Glove Challenge, outperforming current Phase VI spacesuit technology. He is currently in a residency at Eyebeam Atelier, developing a full body space suit.

Zuckerberg Faces New Suit Related To Facebook Ownership

A New York man who claims he struck a deal with Mark Zuckerberg in 2003 that entitles him to half of Facebook Inc. has included in a new court filing emails he said he exchanged with the Facebook founder.

In his federal court complaint, Paul Ceglia of Wellsville said the emails show, in part, how Zuckerberg tried to get him to abandon his interest in Facebook by souring their business relationship in 2004, while at the same time downplaying the popularity of the site following its launch at Harvard University, where Zuckerberg was a student.

Zuckerberg is accused in the complaint of breaching his contract with Ceglia by incorporating the website first known as thefacebook.com without telling him.

Ceglia seeks a 50 percent share of the company, which has more than 500 million users worldwide. Forbes magazine last month estimated Zuckerberg's net worth at $13.5 billion.

E-mails quoted

The amended lawsuit referenced a Nov. 22, 2003, e-mail purportedly from Zuckerberg:

"I have recently met with a couple of upperclassmen here at Harvard that are planning to launch a site very similar to ours. If we don't make a move soon, I think we will lose the advantage we would have if we release before them. I've stalled them for the time being."

The suit claims another e-mail, purportedly from Zuckerberg, was dated two days before the original "thefacebook.com" site launched on Feb. 4, 2004 - more than a month later than specified in the contract:

"According to our contract I owe you over 30 percent more of the business in late penalties which would give you over 80 percent of the company. First I want to say that I think that is completely unfair because I did so much extra work for you on your site that caused those delays in the first place and second I don't even think it is legal to charge such a huge penalty. Mostly though I just won't even bother putting the site live if you are going to insist on such a large percentage. I'd like to suggest that you drop the penalty completely and that we officially return to 50/50 ownership."

After that, the suit claims Zuckerberg intentionally tried "to sour their business relationship in order to convince Ceglia to abandon it."

Ceglia claims that in an April 6, 2004, e-mail, Zuckerberg offered to pay back the $2,000, that he was too busy to work on the site and that "no one wants to pay for it, so I am thinking of just taking the server down. ... At this point I won't even really be able to work on the facebook until Summer."

Ceglia said he responded angrily.

"You've got some nerve talking about me owing you with the CRIMINAL stunts you've pulled (sic) Reasonable people go to court to resolve their differences they don't go stealing things dude, you stole code, not once, not twice but THREE TIMES! Do you have any idea the damage you've done??? Grow up, take a f- ethics class, choke yourself with that silver spoon of yours."

The mysterious death of Yuri Gagarin


Yuri Gagarin was the first man in outer space, when he orbited the earth in the first manned space flight exactly fifty years ago.

Gagarin was for a brief time the most famous man on earth and hailed as a hero by millions around the world.

However, the cosmonaut did not get to enjoy his celebrity – he died just seven years later in a mysterious plane crash that has generated a mountain of conspiracy theories.

Gagarin died on Mar. 27, 1968 when the MiG fighter plane that carried him and instructor Vladimir Seryogin crashed in the Vladimir region just outside Moscow.

Gagarin had become deputy training director of the Cosmonaut Training Centre near Moscow. Gagarin was only 34 years old.

Just last week, in advance of the 50th anniversary of Gagarin’s monumental achievement, the Russian government said it had declassified documents related to his death.

Other causes of death speculated over the years included theories that Gagarin suffered from oxygen deprivation or that perhaps he crashed into another airplane. More ominous theories involve a murderous sabotage, although this has never had much credence or evidence.

Other wild rumors were that Gagarin was drunk while piloting the aircraft; or that Brezhnev somehow staged the crash because he was jealous of Gagarin’s immense popularity.

Vitaly Davydov, the deputy chief of Roskosmos, The Russian space agency, emphasizes that Russia has nothing to hide about Gagarin’s death,

Read more: http://www.ibtimes.com/articles/132996/20110411/ussr-gagarin-death-brezhnev.htm#ixzz1JO0eTIv8
 
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