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Brand Ambassador - Akshay Kumar: Eveready batteries
Bollywood actor Akshay Kumar has been roped in as the brand ambassador for Eveready batteries
The World History of Tattoos
Some interesting facts from this infographic include:
The first reference to the word “Tattoo” was in 1766
The electronic tattoo machine came about in 1891
The first reference to the word “Tattoo” was in 1766
The electronic tattoo machine came about in 1891
Intex Technologies Acquires New Brand Identity
Celebrating its 15th year of existence, Intex Technologies, one of India's fastest growing companies in IT hardware, mobile phones and electronics, today unveiled its new corporate logo, by far the biggest transformation vehicle deployed in the history of the company for changing its corporate identity. The new logo is designed to reflect today's Intex.
In the words of Narendra Bansal, Chairman & Managing Director, Intex Technologies, "I am delighted to present the new brand identity. It carries forward the traits of the brand persona - dynamism , creativity, flexibility and strength - and at the same time aims for infinity and a boundless world; a reminder to our quest of enhancing our growth rate and moving ahead to become a company with a strong global footprint"
Along with the logo, the new avatar also comprises of a 'Grid' - which will be seen in all of INTEX communications. In the grid, one can see a reflection of 'infinity' (derived from the letter 'x' in the new logo) - a boundless and limitless hunger for expansion in reach, in consumer base, in product range and presence across borders.
Talwalkars to launch new gym brand ‘Hi Fi’
BSE-listed Talwalkars Better Value Fitness (TBVFL) plans to open 65 new health clubs across the country as it attempts to focus on the home market to gain a larger share of the customer’s wallet and wider market penetration.
Anant Gawande, director and CFO, Talwalkars, said, “We are investing around Rs 100 crore for the rollout of 65 gyms pan-India. Of this, Rs 70-75 crore is being allotted for Talwalkar gyms. The money would be raised from internal accruals. We plan to have 40 more Talwalkar gyms across metros, tier I and II cities in this fiscal year and 25 specialty format Hi Fi gyms in tier III and IV cities.”
The brand name Hi Fi stands for ‘Healthy India Fit India’ movement. “The first Hi Fi gym is scheduled for launch later this week. The next two quarters will see the launch of ten Hi Fi gyms,” added Gawande. “The Hi Fi gyms will fulfil our dream of making fitness facilities available to the masses,” said Madhukar Talwalkar, chairman.
How apple thinks different from others?
It was one of the last companies to launch smartphones, yet the iPhone already accounts for half the profits of the mobile handset industry and 20% of its revenues. It was not the first to invest in the portable digital player, but the iPod today has a 75% market share in the US. It wasn't the first one to develop tablets, yet the iPad controls 73% of the market. It wasn't even the first to develop the famed visual look of it's iMac computers- Xerox did that in the 1970s...the list of Apple creating 'new' out of the existing is long.
PC to Mac
Before Apple
Before Apple
Large, heavy machines that used intimidating software. Users had to type technical commands to get the simplest things done-open or close a file, copy or print documents. For instance to copy a document from one to another locations you had to type : c:/copy c:/documents/text1.doc c:/importanddocs/
The 'Think Different' Effect
A smaller and aesthetically superior hardware powered by a radically different operating system that used icons of real life items rather than abstract commands. For instance, to copy a document all you had to do was click on the document and move it across the folder you wanted to put it in. Apple was also among the first one to adopt mouse-which for non-technical users was more intuitive way to use a computer than keyboard commands.
By thinking different Apple transformed computer from an awe-inspiring but intimidating machine into an endearing personal gadget. The Mac cult was born.
Success quotient
At 9.7% market share, Apple was the only major computer-maker in the US to witness growth in PC shipments in the quarter ending Dec 2010. During the quarter Apple's revenues from PC sales were $5.4 bn
Apple's Design philosophy
"The best tools are those that users are not even aware they are using. The more you can do to simplify the interface of your application for your users, the more likely it is that you will build a product that meets their needs and is enjoyable to use."
"Apply the 80% solution: design your software to meet the needs of at least 80% of your users.
If you try to design for the 20% of your target audience who are power users, your design may not be usable by the other 80% of users." -
Excerpts from Apple Human Interface Guidelines
At 9.7% market share, Apple was the only major computer-maker in the US to witness growth in PC shipments in the quarter ending Dec 2010. During the quarter Apple's revenues from PC sales were $5.4 bn
Apple's Design philosophy
"The best tools are those that users are not even aware they are using. The more you can do to simplify the interface of your application for your users, the more likely it is that you will build a product that meets their needs and is enjoyable to use."
"Apply the 80% solution: design your software to meet the needs of at least 80% of your users.
If you try to design for the 20% of your target audience who are power users, your design may not be usable by the other 80% of users." -
Excerpts from Apple Human Interface Guidelines
MP3 Player to iPod
Before Apple
Before Apple
Chunky, heavy, ugly devices with several buttons, low battery life and small storage. The only USP of these players was novelty of being digital-liberation from tape or disc.
The 'Think Different' Effect
Simple, attractive, lightweight. Few and intuitive buttons, large screen to manage and view song list, much better battery and storage-the ad line being "a 1000 songs in your pocket".
Apple also set up iTunes to help download and manage music legally.
Think different meant combining the appearance of mere portability with even bigger appeal of utility and beauty.
As the line 'iPod therefore I am' proved, a fad had begun.
Success quotient
The iPod's market share of portable digital players in the US was 75%.
Revenues from iPod and iTunes for the quarter ending Dec 2010 were $4.8 bn
Smartphone to iPhone
Before Apple
Apple also set up iTunes to help download and manage music legally.
Think different meant combining the appearance of mere portability with even bigger appeal of utility and beauty.
As the line 'iPod therefore I am' proved, a fad had begun.
Success quotient
The iPod's market share of portable digital players in the US was 75%.
Revenues from iPod and iTunes for the quarter ending Dec 2010 were $4.8 bn
Smartphone to iPhone
Before Apple
Smartphones were in plenty, but most of them were like miniature computers in form and restrictive in functions. For instance, if you wanted a phone with email function and qwerty keyboard, you had to forgo multimedia features.
Design was basic-the handset conveyed status, not taste. Handsets were heavy and a large keyboard was obligatory
The 'Think Different' Effect
Design was basic-the handset conveyed status, not taste. Handsets were heavy and a large keyboard was obligatory
The 'Think Different' Effect
A large and best-in-the-market touch screen, irresistibly eye grabbing apps, all the features of iPod and a ready to use Net connection-the iPhone redefined the market from day 1.
It had no keyboard and you could seamlessly switch between videos, songs, a phone call, email or web surfing. All this in a device smaller and slicker than existing smartphones.
The iPhone wasn't just a phone, with its vast expanding app store, it was the first communication device to be sold as an eco-system. The features that could be added were almost endless.
The smartphone became smarter and a showpiece.
Success quotient
The iPhone already accounts for half the profits generated by major mobile phonemakers.
This device alone earned Apple $10.4 billion in the quarter ending December 2010.
Tablet to iPad
Before Apple
It had no keyboard and you could seamlessly switch between videos, songs, a phone call, email or web surfing. All this in a device smaller and slicker than existing smartphones.
The iPhone wasn't just a phone, with its vast expanding app store, it was the first communication device to be sold as an eco-system. The features that could be added were almost endless.
The smartphone became smarter and a showpiece.
Success quotient
The iPhone already accounts for half the profits generated by major mobile phonemakers.
This device alone earned Apple $10.4 billion in the quarter ending December 2010.
Tablet to iPad
Before Apple
In existence since the late 1990s, tablets were no more than laptops with rotating screen. The screens were interactive, but touch interface was rudimentary and mostly worked with stylus!
Meant only for business users, these tablets were dying as failed products with the entry of netbooks.
The 'Think Different' Effect
Meant only for business users, these tablets were dying as failed products with the entry of netbooks.
The 'Think Different' Effect
The only thing common with old tablets was the category. iPad was an all-new device with almost infinite usage that keeps expanding with addition to the ever-increasing number of apps. A category creator, iPad has spawned a tsunami of tablets in the market.
iPad is perhaps the only product where Apple not just thought different, but also thought very new. Unlike in the past, it didn't redefine a product-it almost defined the product.
Success quotient
The iPad is the fastest-selling gadget of all times, selling 7.3 million in just one year. In the quarter ending Dec 2010 it earned $4.6 billion for Apple.
Source:- The Economic Times
The Kraal - Mahatma Gandhi's house in Johannesburg
India once again gunning for 'The Kraal' - Mahatma Gandhi's house in Johannesburg where he had lived a century ago. Just few weeks back, Coal India Limited, was given the go ahead by the central government to acquire the property and convert it into a Gandhi memorial. India's earlier attempt to acquire the heritage property was unsuccessful.
Coincidentally, last week Joseph Lelyveld's new book 'Great Soul: Mahatma Gandhi and his Struggle with India' provoked much controversy. The book which has an ambiguous reference of Mahatma's relation with Hermann Kallenbach. There is an interesting connection between India's desire to acquire the Kraal and Hermann Kallenbach controversy.
The house was designed by the architect Hermann Kallenbach - Gandhi's great friend and supporter - it was called The Kraal because it combined African elements in a European dwelling, says Eric Itzkin in his book, Gandhi's Johannesburg. The men shared the dwelling on and off between 1908 and 1911.
"The close relationship between Gandhi and Kallenbach grew stronger when he joined his architect friend at The Kraal, in 1908. Gandhi was then beginning to pay less attention to his law practice in order to focus on his protest. It was a time when both men were embracing an ever more austere way of living." writes Mike Alfred in a book "Johannesburg portraits: from Lionel Phillips to Sibongile Khumalo."
In one communication Kallenbach recounted, "Cooking was practically done away with. Raw groundnuts, dates, bananas, lemons and olive oil composed our usual diet...our ambition was to live life of the poorest people."
After learning that the house, where Mohandas Karamchand Gandhi had stayed from 1908 to 1910 as a young lawyer, was on sale, Coal India Ltd, a government of India undertaking, had attempted to buy it in August 2009 but it was snapped up by a French tourism company in an auction.
The French owner intends turning the renamed Satyagraha House into "a unique project never accomplished anywhere in the world". It will be a bed and breakfast, where people will be able to explore Gandhi's principles.
The site is important because it was during his time here that Gandhi "made the concept of satyagraha". The philosophy focuses on leading a struggle without violence, but with meditation, prayer and fasting.
Coincidentally, last week Joseph Lelyveld's new book 'Great Soul: Mahatma Gandhi and his Struggle with India' provoked much controversy. The book which has an ambiguous reference of Mahatma's relation with Hermann Kallenbach. There is an interesting connection between India's desire to acquire the Kraal and Hermann Kallenbach controversy.
The house was designed by the architect Hermann Kallenbach - Gandhi's great friend and supporter - it was called The Kraal because it combined African elements in a European dwelling, says Eric Itzkin in his book, Gandhi's Johannesburg. The men shared the dwelling on and off between 1908 and 1911.
"The close relationship between Gandhi and Kallenbach grew stronger when he joined his architect friend at The Kraal, in 1908. Gandhi was then beginning to pay less attention to his law practice in order to focus on his protest. It was a time when both men were embracing an ever more austere way of living." writes Mike Alfred in a book "Johannesburg portraits: from Lionel Phillips to Sibongile Khumalo."
In one communication Kallenbach recounted, "Cooking was practically done away with. Raw groundnuts, dates, bananas, lemons and olive oil composed our usual diet...our ambition was to live life of the poorest people."
After learning that the house, where Mohandas Karamchand Gandhi had stayed from 1908 to 1910 as a young lawyer, was on sale, Coal India Ltd, a government of India undertaking, had attempted to buy it in August 2009 but it was snapped up by a French tourism company in an auction.
The French owner intends turning the renamed Satyagraha House into "a unique project never accomplished anywhere in the world". It will be a bed and breakfast, where people will be able to explore Gandhi's principles.
The site is important because it was during his time here that Gandhi "made the concept of satyagraha". The philosophy focuses on leading a struggle without violence, but with meditation, prayer and fasting.
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