Intex Technologies Acquires New Brand Identity
Celebrating its 15th year of existence, Intex Technologies, one of India's fastest growing companies in IT hardware, mobile phones and electronics, today unveiled its new corporate logo, by far the biggest transformation vehicle deployed in the history of the company for changing its corporate identity. The new logo is designed to reflect today's Intex.
In the words of Narendra Bansal, Chairman & Managing Director, Intex Technologies, "I am delighted to present the new brand identity. It carries forward the traits of the brand persona - dynamism , creativity, flexibility and strength - and at the same time aims for infinity and a boundless world; a reminder to our quest of enhancing our growth rate and moving ahead to become a company with a strong global footprint"
Along with the logo, the new avatar also comprises of a 'Grid' - which will be seen in all of INTEX communications. In the grid, one can see a reflection of 'infinity' (derived from the letter 'x' in the new logo) - a boundless and limitless hunger for expansion in reach, in consumer base, in product range and presence across borders.