AQAD 284

Name him...{A famous law is named after him}

Gatorade rebranded as G

PepsiCo-owned Gatorade has rebranded as G in the UK as the brand moves toward a global identity.

The “world’s most researched sports drink” has retained the lightening bolt in its logo but shifted the focus more heavily on to an uppercase G, while the word Gatorade still features on the logo but in smaller type.

“The new G logo was designed to represent the heart, hustle, and soul of athleticism and we hope it will become a badge of pride for today’s athletes.”

Brand Ambassador : Eva Mendes :: Thierry Mugler

Designer and perfumer Thierry Mugler has chosen international star Eva Mendes to personify his fragrance ANGEL.

 

Trivia:-

ANGEL was created in 1992 and is one of the top five best-selling women’s perfumes in the world.

AQAD 283

Who am i ?

Volkswagen launches 'Think Blue' campaign in India

Volkswagen launched its new marketing campaign based on the theme of 'Think Blue', an innovation that has been designed to showcase the Brand’s key corporate objective of sustainability.

Through this campaign the company emphasizes that environmental protection is priority. The campaign gives the company a headstart before they set to launch its all-new Passat (view pictures here).

ASSOCHAM's new Logo

SBI Chairman OP Bhatt, ASSOCHAM Vice President Rajkumar Dhoot, Finance Minister Pranab Mukherjee, ASSOCHAM President Dilip Modi and Swati Piramal, ASSOCHAM Former President and Director of Piramal Healthcare showing ASSOCHAM's new logo during an Interactive session in Mumbai on Sunday

The Mini story

First introduced in 1965, the miniskirt was part of a widespread wave of sexual openness and personal freedom that was sometimes called the sexual revolution. The short skirts that exposed four or more inches of a woman’s thigh were not only lighthearted but sexy. The skirts also represented a movement away from society’s restrictions on women’s freedom.
“Its length can vary, but always above the knee. True miniskirt should reveal at least mid-thigh.”
The first miniskirts to appear on Paris fashion runways were created by French fashion designer André Courrèges (1923–), who was tired of the old-fashioned designs and prim knee-length skirts that dominated the fashion of the early 1960s. At age 25 and after studying civil engineering, he moved to Paris where he meets his real passion, costumes, deciding to work in textile design company Geanne Lafaurie. Courrèges wanted to introduce a radical new look that would bring youth, freedom, and originality to the world of fashion, so he dressed his models in simple A-line dresses (flared bottom and close fitting top) that ended four inches above the knee. Flat-soled white boots completed the “mod” look. Though some critics were horrified by the new style, many others were charmed, and the miniskirt caught on quickly.

London designer Mary Quant shortened the skirt still further, and changed Courrèges’s flared skirt to a tight, body-hugging shape.
Mary opened her own boutique, "Bazaar" on Kings Road in 1955, and ushered in the "mod" and the "Chelsea Look".Mary was looking for new and interesting clothes for "Bazaar", but was not satisfied with the types of garments available and decided that the store would be supplied with clothes designed by herself. The result was the boots to the knee-high, white plastic, lace-up top, and narrow, ribbed sweaters, striped or with flashy pictures, which would embody the "London Look". These items along with fashion parades and showcases the latest, consolidated their reputation through the original garment, which was sold in stores accessible to the new youth-oriented market.

Although many women lacked the courage to wear the new minis, much less the even shorter microminis that followed, hemlines in general went up, and women’s fashions became bolder and freer than before, representing a change in women’s attitudes about themselves.

Anatomy app for medical students on the move

Gone are the days when medical students had to share dusty, well-thumbed anatomy text books to swot up on diagrams and photographs of odd-looking pieces of lung or muscle tissue. Now, would-be doctors can be part of a virtual classroom thanks to a newly launched iPhone app developed by the University of Warwick.

Professor of Clinical Anatomy at Warwick Medical School, Peter Abrahams, has turned his teaching into bite-size anatomy classes which can be downloaded and used by medical students world-wide and not restricted to those lucky enough to attend his lectures.

The new app, entitled Aspects of Anatomy, provides 38 short teaching videos using real, plastinated prosections of the lungs, thorax and the arm, from shoulder to hand. You can watch how the professor teaches and demonstrates the function of nerves, tiny twig-like bronchioles or heart valves which very effectively bring medical theory to life. Students can even check progress on their learning by completing the short spot check tests also part of the app.

Fiat and Gucci Announce the ‘500 by Gucci’: a New Italian Design Icon

2011 marks the 150th anniversary of the unification of Italy, and also the 90th anniversary of the famous Italian fashion label, Gucci. So in order to commemorate this, Guccia and Fiat have worked together and created a special edition 500 which represents a 'combination of craftsmanship and style'.

The Gucci Fiat 500 comes with black and white glossy pear glass body colours, various chromed details, unique alloys, Gucci's signature green-red-green stripe along with Gucci's signature on the hatchback and doorpost.
The green-red-green stripes also appear at the interior on the seats, gear shifter, key cover and carpets, plus the Gucci Fiat 500 comes with two-toned seats in Frau leather, chic embroidery and glossy and satin chromes.

Bizdom; 40 ka 20 ya 5 par free

Dear Bizdom Reader,

We are quite hopeful that you will be well aware with our new offering which is "Bizdom 40 ka 20 ya 5 par free" . After your valuable feedback on the same and solving some basics, we are ready to launch the "Bizdom 40 ka 20 ya 5 par free". For your kind information it'll be an exclusive product for only 25 individuals.

As the full product has two options which are as following,

1) 40 ka 20 -A set of 20 questions per week would be provided. The cost will be Rs 40 per set. You can subscribe minimum 5 sets (Monthly) and maximum of 25 sets (semi-annual).

Cost:- For 5 sets (Monthly) -- Rs. 200/-
For 25 sets (semi-annual) -- Rs. 1000/-

Kindly note down the details for the payment;

Payment through ICICI ACCOUNT

Bank Address: Mahalaxmi, Mumbai

Beneficiary Account No.: 054601502650

Type of Account (SB / CA): SB

Beneficiary Bank’s IFSC Code (11 Digit): ICIC0000546


2) 5 par free - One can have the entire set of 20 questions absolutely free. For the same, One needs to send us 5 original questions. You can subscribe 5 sets at max. The choice will be ours means discretion of selection/ rejection of any question will be ours that we'll tell you in advance.

Cost:- For 5 sets (Monthly) -- 25 Original Questions

You may forward the original questions to bizdomonline@gmail.com

As we have already told that it'll be an exclusive product for 25 only, as soon as we receive confirmation from all and Advance Payment (for 40 ka 20) and Advance Questions (for 5 par free), we'll start delivering the question set(s) to you on your provided e-mail id.

You may contact us for any further query/clarification.

regards,

Team Bizdom

Here goes the sample 20 questions:

1. The patent is entitled "Systems and Methods for Enticing Users to a Web Site." The abstract states the patent is for the invention of periodically changing story line to entice users to access a web page." In layman's terms, this means the "invention" has been patented. Patent 7,912,915 was granted on Tuesday, nearly 10 years after its initial submission in 2001.

2. . It is the world's most widely circulated street newspaper, published in eight countries; it is written by professional journalists and sold by homeless individuals. It was founded by John Bird and Gordon Roddick in September 1991. This newspaper is also one of the UK's leading social businesses and exists to offer homeless people the opportunity to earn a legitimate income, thereby helping them to reintegrate into mainstream society.

3. Which traditional Indian brand has roped in Pandit Birju Maharaj to endorse it’s products.The signing also coincides with the centenary celebrations for the brand and the company will launch a national television commercial campaign, featuring the 73 years old brand ambassador.

4. The Saroj Poddar-led group of companies, including Zuari Industries, Texmaco and Paradep Phosphates, have announced a new unified corporate entity.What’s the new identity’s name?

5. Which company has roped in Formula 1 driver Karun Chandok as brand ambassador for its high-end, lightweight bicycles priced between Rs 21000 and Rs 1.5 lakh The launch of Montra range — weighing just about 8.6 kg?

6. Whitbread Plc, UK. Is the parent owner of which chain of coffee shops in India. Its Indian Partner is Devyani Intl, part of RJ corp?

7. The forefather of their founder was a Saudi Arabian soldier who had come to India in the early 1500s to seek his fortune. He gained employment in the army of Babur, however his talent as cook soon outshone his martial abilities and he eventually became babur’s personal cook.

8. He had an up-and-down relationship with his elder son, Siddharth, who chose to work with Citibank in Dubai for many years instead of joining the family business. Through the 1980s, he and his elder brother, clashed over matters of business, which resulted in the end of their family business and the group was divided into smaller splinters among various sections of the family in 1989. Name the Group or the person.

9. In 1334, when Delhi was under the rule of Sultan Muhammad Bid Tughlag, the ‘traveller of the age’, arrived. He was a native of Tangier and was on a personal pligrimage to visit all the regions of the world where Muslims ruled. Name this professional qadi (an Islamic law giver or Judge).

10. Sujatha is the pseudonym of the Tamil writer S. Rangarajan, author of over 100 novels, 250 short stories, ten books on science, ten stage plays, and a slim volume of poems. He is one of the most popular writers in Tamil literature. An engineer by profession, he has also supervised the design and production of a an object which is of immense use these days .

11. When asked about the origin of this brand name, which is also their company name, founder’s brother replied “Since Baniyas traditionally ask for dowry, my father was opposed to marrying within the caste and ended up having an inter-caste marriage . Our father did not want to have any caste behind his name, so he adopted the surname”

12. India is a founding member of it and its fifth-largest shareholder. Since its inception in 1986, it has approved 144 loans (sovereign and non-sovereign), amounting to just over $22 billion. What is being referred here?

13. These are those mutual fund schemes that dedicatedly invest in government securities which include dated central government securities, state government securities and treasury bills. How better we know these funds?

14. Who agreed to buy Lubrizol, the world’s largest producer of lubricant additives, for about $9 billion in the cash-flush investor’s second biggest acquisition in the past five years?

15. Which is the sole Indian company figuring in a New York City think-tanks fifth annual list of the Worlds Most Ethical Companies?

16. Rolls Royce,, in an effort to maintain the mystique in the naming of their marques, tried to follow the Silver series (Ghost, Wraith, Phantom) with Mist. However, it was pointed out that Mist in German means anything bullshit. This resulted in Mist being replaced by ?

17. Arthur started his first shop with 400 pounds savings, in Manchester opposite the Royal exchange. He chose this location particularly because it was busy with housewives. The business flourished for decades, but reached its zenith , when the product that they were dealing in was taken off from rationing in 1952. Name the company / brand being discussed here.

18. During the 1950s, Ford Motor Company tried to develop a new automobile that would appeal to young, well-to-do families no longer interested in small roadsters but not ready yet for the station wagons or the largest Oldsmobiles, Buicks, Dodges, and Pontiacs. They hoped to appeal to families able to afford a car priced in excess of $5,000, a substantial sum in the 1950s. What was thus launched?

19. It was founded with the signing of the Maastricht Treaty in 1992, represents a large project of economic and political integration between an evergrowing group of countries. It fast became the world’s major trading power and enjoyed fast economic growth.

20. The birthplace of this movement in the United States is usually considered to be the Stonewall Inn, where riots took place in June 1969 in New York City. The Stonewall Riots and the social movement they engendered were influential in many countries.

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