Iffco Kisan Sanchar Ltd (IKSL)

Iffco Kisan Sanchar Ltd (IKSL), the firm co-founded by Ranjan Sharma alongwith the Indian Farmers Fertiliser Cooperative Ltd (Iffco) in 2007. IKSL has a customer base of 80 lakh farmers, to whom it sends five free voice messages everyday on crops, weather, livestock and the like. It also extends to them a free helpline service on the same. Most of their customers are Iffco shareholders. Of India’s farmer population of 15 crore, around 5.5 crore are in Iffco. 

Ranjan Sharma did a 45-day pilot in 11 villages of the Barabanki district of Uttar Pradesh, where he distributed handsets free of cost. IKSL is not the only one operating in the area of agricultural advisory in the country. Reuters Market Light, Tata Consultancy Services’ mKrishi and Qualcomm’s venture for fisherfolk in Tamil Nadu in association with M S Swaminathan Research Foundation and Tata Teleservices, called Fisher Friend, are some of them.

Servo - Bollywood spoofs new campaign

IndianOil’s Servo 4T's advertisements show spoofs of memorable scenes from three Bollywood films, Amar Akbar Anthony, Dhoom and Don.

 

Flashback Tata Crucible Quiz Part 15

- What does the Cushman & Wakefield Index measure?

- Which famous coffee house was founded in 1971 named after Moby Dick's first mate?

- His magnum opus the General Theory of Employment, Interest and Money challenged the economic paradigm when published in 1936. who?

Forward your answers to bizdomonline@gmail.com

Sweet Short & Simple (3S) Quiz No. 5: Prepare Tata crucible

1. This product, launched by Sony in 1998, was a portable storage device that could be attached to a personal computer easily. The brand name has now become a generic term used to describe all such products. What was the brand name?

2. Which term was coined by the Economist in 1977 to describe the decline of the manufacturing sector in the Netherlands after the discovery of natural gas in 1960's?

3. In 1908, leading figures such as Bhai Vir Singh, Sir Sunder Singh Majitha and Sardar Tarlochan Singh founded this to help the weaker section of the society in their economic endeavours to raise their standard of life. In spite of the fact that all its major operations were left in Pakistan and only a few outlets remained in India after partition.It was the one of the few in northern India who has honored the obligations of the migrating people from Pakistan.

4. This company was found by Tomas ______.in Zlin,(the then austro – hungarian empire)in the year 1894.Its present headquarters is in Lausanne, Switzerland.

5. This brand had it’s beginning when three dreamers in Karnal, now in Haryana, thought of producing a Indian brand of footwear a basic necessity available to their countrymen.

AQAD 250

Who am I..?

Oxfam develops global brand identity

Oxfam is preparing to roll out a single global brand identity across its 14 affiliates to create a consistent brand personality and strengthen campaigning.

Each of the 14 organisations has its own branding and identity, but Oxfam wants to develop a “consistent personality” that resonates in each local market.

Plans are still being developed but one of the aims will be to communicate that the charity has a “visionary” policy that works towards a better future.

Oxfam says the move will strengthen its global campaigning efforts by creating a personality and proposition that works on a global scale.

The global identity, due to roll out in the summer, will lead to more centralised global campaigns with individual elements for local markets.

Brand Ambassador - Vivek Oberoi : Donear Suitings

LG mobile army - LG India - Campaign for ICC World Cup 2011

Consumer electronics brand LG, the global technology partner to ICC World Cup 2011, has unveiled its new campaign. The company has launched an activation programme called ‘LG mobile army’, under which it will recruit 2,500 cadets from 38 cities to cheer inside stadiums.

The new marketing campaign for the World Cup will also feature cricketer Dinesh Karthik, along with existing brand ambassadors John Abraham and Genelia D'souza. Two commercials that have been released feature each of the brand ambassadors showing their unique dance move for cheering the Indian team during the World Cup and urging viewers to send in their entries.

The royal wedding cash cow

Whether it's manufacturers of specialist china, or novelty items, or even the company founded by Middleton's mother, shops and businesses are looking to make the most of the couple's big day on April 29.

Buckingham Palace has issued strict guidelines on what can and cannot be used on official souvenirs and commemorative merchandise, only allowing tea towels celebrating the engagement after protests from manufacturers. All such items must be in "good taste", it said. That has not stopped a slew of unofficial memorabilia hitting the streets and internet shopping websites.

Already on offer are "Crown Jewels" condoms, featuring a picture of William and Middleton gazing into each other's eyes and bearing the famous motto, "Lie back and think of England".

Among the mass of mugs and cups churned out in the couple's honour is a range of plates by London firm KK Outlet featuring plates emblazoned with slogans such as "Thanks For The Free Day Off" and "It Should Have Been Me". The more upmarket ceramics maker Portmeirion (PMGR.L), known for its Royal Worcester fine bone china, said last month it would produce 250 new products to commemorate the royal wedding. Supermarket Tesco (TSCO.L) produced a popular 16-pound version of the dress Middleton wore when the couple announced their engagement, while sales of rings similar to that given by William to Middleton have soared.

Pieminister, a pie-making outfit in western England, has concocted a commemorative "Kate and Wills pie", while online retailers are selling souvenir underwear and T-shirts. Perhaps if you're fed up with royal mania, you can always purchase a celebratory ash tray emblazoned with the couple's faces and stub out a cigarette on them.

Retail researchers say the wedding could give a 620 million pound boost to the British economy as it seeks to close a record peacetime budget deficit.

Google logo doodle celebrates '20,000 Leagues Under The Sea' author Jules Verne's birthday

Google's logo has gone interactive for its latest incarnation to celebrate the birthday of "20,000 Leagues Under the Sea" author Jules Verne.

Made to appear like portholes in a submarine, the 3D-view looks out into an artistic interpretation of the ocean - complete with fish and plants of varying colors. A switch allows users to adjust the view up or down, left or right, to see all the underwater marvels, including a pair of deep sea divers.

Byte: Today is Jules Verne's 183rd birthday. Vernes is the science-fiction author who 140 years ago penned "Twenty Thousand Leagues Under The Sea." He wrote about space, air, and underwater travel and is known by some as the 'Father of Science Fiction.' Other works include "A Journey to the Center of the Earth" and "Around the World in Eighty Days."