Oxfam develops global brand identity

Oxfam is preparing to roll out a single global brand identity across its 14 affiliates to create a consistent brand personality and strengthen campaigning.

Each of the 14 organisations has its own branding and identity, but Oxfam wants to develop a “consistent personality” that resonates in each local market.

Plans are still being developed but one of the aims will be to communicate that the charity has a “visionary” policy that works towards a better future.

Oxfam says the move will strengthen its global campaigning efforts by creating a personality and proposition that works on a global scale.

The global identity, due to roll out in the summer, will lead to more centralised global campaigns with individual elements for local markets.

Brand Ambassador - Vivek Oberoi : Donear Suitings

LG mobile army - LG India - Campaign for ICC World Cup 2011

Consumer electronics brand LG, the global technology partner to ICC World Cup 2011, has unveiled its new campaign. The company has launched an activation programme called ‘LG mobile army’, under which it will recruit 2,500 cadets from 38 cities to cheer inside stadiums.

The new marketing campaign for the World Cup will also feature cricketer Dinesh Karthik, along with existing brand ambassadors John Abraham and Genelia D'souza. Two commercials that have been released feature each of the brand ambassadors showing their unique dance move for cheering the Indian team during the World Cup and urging viewers to send in their entries.

The royal wedding cash cow

Whether it's manufacturers of specialist china, or novelty items, or even the company founded by Middleton's mother, shops and businesses are looking to make the most of the couple's big day on April 29.

Buckingham Palace has issued strict guidelines on what can and cannot be used on official souvenirs and commemorative merchandise, only allowing tea towels celebrating the engagement after protests from manufacturers. All such items must be in "good taste", it said. That has not stopped a slew of unofficial memorabilia hitting the streets and internet shopping websites.

Already on offer are "Crown Jewels" condoms, featuring a picture of William and Middleton gazing into each other's eyes and bearing the famous motto, "Lie back and think of England".

Among the mass of mugs and cups churned out in the couple's honour is a range of plates by London firm KK Outlet featuring plates emblazoned with slogans such as "Thanks For The Free Day Off" and "It Should Have Been Me". The more upmarket ceramics maker Portmeirion (PMGR.L), known for its Royal Worcester fine bone china, said last month it would produce 250 new products to commemorate the royal wedding. Supermarket Tesco (TSCO.L) produced a popular 16-pound version of the dress Middleton wore when the couple announced their engagement, while sales of rings similar to that given by William to Middleton have soared.

Pieminister, a pie-making outfit in western England, has concocted a commemorative "Kate and Wills pie", while online retailers are selling souvenir underwear and T-shirts. Perhaps if you're fed up with royal mania, you can always purchase a celebratory ash tray emblazoned with the couple's faces and stub out a cigarette on them.

Retail researchers say the wedding could give a 620 million pound boost to the British economy as it seeks to close a record peacetime budget deficit.

Google logo doodle celebrates '20,000 Leagues Under The Sea' author Jules Verne's birthday

Google's logo has gone interactive for its latest incarnation to celebrate the birthday of "20,000 Leagues Under the Sea" author Jules Verne.

Made to appear like portholes in a submarine, the 3D-view looks out into an artistic interpretation of the ocean - complete with fish and plants of varying colors. A switch allows users to adjust the view up or down, left or right, to see all the underwater marvels, including a pair of deep sea divers.

Byte: Today is Jules Verne's 183rd birthday. Vernes is the science-fiction author who 140 years ago penned "Twenty Thousand Leagues Under The Sea." He wrote about space, air, and underwater travel and is known by some as the 'Father of Science Fiction.' Other works include "A Journey to the Center of the Earth" and "Around the World in Eighty Days."

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Sweet Short & Simple (3S) Quiz No. 4: Prepare Tata crucible

1. This company was started in 1945 by 2 brothers named _____ and a person named Ghulam Mohammed. The company logo was chosen with the names of the brothers and the name of Mohammed in it.

2. It is a form of business entity that combines the benefits of partnership and limited structures, providing firms with greater flexibility in functioning and requires much less compliance leading to large saving on operational costs. What is being referred here?

3. It refers to a short-lived recovery of an economy from a recession, before it slips back into a recession. In economic terms, when the GDP of an economy goes into negative, after a brief period of showing positive growth, the economy is faced said to be faced with a ……………. Fill in the blank.

4. Which famous author said that he turned to the world of video games for inspiration for his new book, ``Luka and the Fire of Life.''?

5. India’s present accounting system will converge with the International Financial Reporting Standards (IFRS) from April 2011. What is the new name for this accounting practice?

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AOL to buy Huffington Post for $315 million

In a bid to make itself relevant again, struggling Internet pioneer AOL Inc. announced late Sunday that it would buy the Huffington Post, the well-known news and opinion site, for $315 million in cash and stock.

As part of the deal, Huffington Post co-founder Arianna Huffington will oversee a new group responsible for bringing together all editorial content from both companies including news, technology, music and local media websites.

The deal, which was signed Sunday with approval from the boards of both companies, is something of a gamble for AOL, which is looking to reignite growth in advertising revenue.