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From BizDom Blog
Facebook's 'sponsored stories' turns your posts into ads
Facebook Inc. has introduced a new advertising program that will take users "likes," check-ins and other actions and make them into revenue-producing advertisements.
The program would put Facebook users' posts on the right column of Facebook screens, which is set aside for targeted ads, and the posts would get a "Sponsored Story" label.
The tool would, for instance, give regular check-ins greater visibility and ensure they don't disappear as fast as the regular feed.
There are now four types of sponsored stories:
Likes: When people like something on your page, which can be used in an advertisement.
Wall Posts: Same goes for wall posts. Anything posted on a wall is open to be sponsored.
Check-ins: When people use Facebook Places to check in to a location, that information can be displayed in an advertisement. As Advertising Age noted, "If Starbucks buys a 'sponsored story' ad, the status of a user's friends who check into or like Starbucks will run twice: once in the user's news feed, and again as a paid ad for Starbucks."
Custom apps: Interactions taken on custom applications -- for example, taking a quiz or poll can be sponsored.
Sweet Short & Simple (3S) Quiz No. 2: Republic Day Special
1. Lok Sabha, or the House of the People, has currently 545 members. It includes 529 representatives of the states, representatives of union territories and representative of Anglo Indian community. How many members are nominated by the President of India to represent Anglo Indian community?
2. The prolific writer, philosopher and social worker, he was born on May 28, 1883 in the village of Bhagpur near Nasik. This freedom fighter established an organization by the name of Mitra Mela.
3. This state of India derives its name from a Sanskrit word meaning ‘peerless’. Occupying an area of about 78,438 sq km, it was earlier known by the names such as Pragjyotisha and Kamrupa.
4. Formed in 1942 by the Indian nationalists in Southeast Asia, the aim of this organization was to overthrow the British rule in India. It mainly consisted of Indian prisoners of war, which were captured by Japan.
5. Born in September, 1825, this great leader was the alumnus of the Elphinstone College. Regarded as ‘The Promise of India’ by professor Orlebar, he was one of the founder members of the Indian National Congress.
2. The prolific writer, philosopher and social worker, he was born on May 28, 1883 in the village of Bhagpur near Nasik. This freedom fighter established an organization by the name of Mitra Mela.
3. This state of India derives its name from a Sanskrit word meaning ‘peerless’. Occupying an area of about 78,438 sq km, it was earlier known by the names such as Pragjyotisha and Kamrupa.
4. Formed in 1942 by the Indian nationalists in Southeast Asia, the aim of this organization was to overthrow the British rule in India. It mainly consisted of Indian prisoners of war, which were captured by Japan.
5. Born in September, 1825, this great leader was the alumnus of the Elphinstone College. Regarded as ‘The Promise of India’ by professor Orlebar, he was one of the founder members of the Indian National Congress.
Need a mentor? Want to be a mentor? Meet your mentor
MicroMentor.org is a free online service that connects small-business owners with volunteer business mentors run by Mercy Corps, a nonprofit humanitarian agency.
To find a mentor, go to the website, create a brief profile and a specific mentoring request. The request is then listed in the mentoring opportunity database, where volunteer mentors can offer to help (you can also request help from specific mentors). The site has more than 3,500 entrepreneurs and 2,600 business mentors enrolled, and it has made more than 2,250 matches. It also offers advice and information on mentoring relationships and how to make them most effective, as well as a number of success stories.
Volunteer mentors can also sign up on the website—and there are dividends. MicroMentor reports that participating businesses had a 75 percent increase in median annual business sales and an 87 percent survival rate year over year.
“This is a way for small-business owners to get meaningful advice,” says Andrea Long, spokeswoman for MicroMentor.org. “And because you can have more than one mentor, you can create a virtual advisory board. That gives smallbusiness owners the tools they need for success.”
'India Positive' by DNA
'India Positive' is initiative by Daily News Analysis (DNA) to promote a more positive feeling feeling towards the country within India.
The campaign launches today on Indian Republic Day across prime TV channels and in DNA. The initiative would be driven heavily across both ATL and BTL mediums in the days and months to come. Log onto www.dnaindia.com/indiapositive
New Starbucks Trenta Cup Bigger Than Human Stomach
According to Reuters, the cup will be available only for iced coffee, iced tea and iced tea lemonade drinks in the United States and drinks will top out at 230 calories. That certainly differentiates them from their competition:
Sweet Short & Simple (3S Quiz)
A Five qts quiz from my side....
1. This businessman was one of the close associates of Mahatma Gandhi and Kesoram Cotton Mills was one of his first ventures. Who is he?
2. In which industry are the FiFi Awards very important?
3. He was born in 1940 to a successful Muslim jeweler's family in Chittagong, then a part of colonial India. While teaching at a local college in the early 1960s, he noticed a need for a packaging plant in eastern Pakistan and established one with the help of his father and a loan from the state. In 1965, he left to study at the University of Colorado and Vanderbilt University under a Fulbright Scholarship.
4. Which City is also known as the Rickshaw Capital of the World. Approximately 400,000 cycle rickshaws run each day?
5. As astronomer and mathematician he directed an early observatory located in central India, made major contributions in these fields. He discovered the solution for quadratic equations that, along with his knowledge of algebra, was used to determine that both Mars and Venus followed an oval epicycle rather than a purely circular one. Who is he?
1. This businessman was one of the close associates of Mahatma Gandhi and Kesoram Cotton Mills was one of his first ventures. Who is he?
2. In which industry are the FiFi Awards very important?
3. He was born in 1940 to a successful Muslim jeweler's family in Chittagong, then a part of colonial India. While teaching at a local college in the early 1960s, he noticed a need for a packaging plant in eastern Pakistan and established one with the help of his father and a loan from the state. In 1965, he left to study at the University of Colorado and Vanderbilt University under a Fulbright Scholarship.
4. Which City is also known as the Rickshaw Capital of the World. Approximately 400,000 cycle rickshaws run each day?
5. As astronomer and mathematician he directed an early observatory located in central India, made major contributions in these fields. He discovered the solution for quadratic equations that, along with his knowledge of algebra, was used to determine that both Mars and Venus followed an oval epicycle rather than a purely circular one. Who is he?
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