From BizDom Blog
Food-Food from Sanjeev Kapoor
Sanjeev Kapoor has gone ahead to set up his own Food channel "FOOD FOOD" with Malaysia's Astro as the majority partner after architect the Zee Entertainment Enterprises Ltd (Zeel) Khana Khazana.FoodFood will launch on 24 January 2011.
The channel has roped in Bollywood actress Madhuri Dixit Nene as its lifestyle ambassador. FoodFood comes with a tagline 'Khushi ki Recipe' (Reciepe of Happiness).
Bytes:-
- The channel will air shows like Firangi Tadka (produced by BBC Worldwide Productions India), Chef Se Hai Muquabla and Ready Steady Cook (Endemol India), Sirf 30 Minute and Sanjeev Kapoor’s Kitchen among others.
- FoodFood is a joint venture between Astro and Turmeric Vision (TVPL), company owned by Sanjeev Kapoor and wife Alyona Kapoor.
Brand Ambassador - Sunil Shetty : Sangam India Suiting & Shirting
Bollywood actor Suniel Shetty has been signed up as the brand ambassador of Sangam India Suiting and Shirting along-with the new cricketing sensation Virat Kohli. The duo will be promoting the said brand's 'Ready To Stitch' series.
Bytes:-
- Suniel Shetty also endorsed Ford Endeavour.
- Sangam Suiting has several brands such as Savana, Wills & Scott, Cavalier, Signet and Linovita under its fold. It recently launched a new anti bacterial and anti moisture range Glacier.
Coca-Cola banned from claiming its Vitaminwater brand is 'nutritious'
The Advertising Standards Authority upheld complaints that a poster campaign for the drink was misleading, advertising the drink as ‘nutritious’ when the 500ml drink contained more than a quarter of the recommended daily intake.
The soft drinks giant’s poster campaign ran with the tag line ‘enhanced hydration for the nation – delicious and nutritious.’
But while the sugar content of the drink is documented on the label, the advertising watchdog said that they considered consumers would not expect a ‘nutritious’ drink to have the equivalent of four or five teaspoons of added sugar.
Coca-Cola defended the use of the contentious word, saying the product contained ‘nutritionally meaningful quantities of several nutrients’ including vitamin C and four B vitamins.
But the ASA said the use of the word nutritious was misleading and said the advertisement should not appear again in its current form.
Read more: http://www.metro.co.uk/news/853103-coca-cola-ad-banned#ixzz1BUMu8FdB
Chocolate + Love = Best Facebook Campaign Ever?
If there are two subjects that get people (especially girls) excited it has to be chocolate and love and Greek chocolate brand Lacta have tapped in to them both to create this amazing Facebook campaign which created huge engagement and boosted their likes by 300%. Users were asked to tag themselves in an app that reproduced a virtual chocolate bar with the name of their loved one on it. The messages were shared to the wall with the photo as well as appearing in their photo albums with the person’s name tagged. The impressive thing about this campaign was not just the fact that it increased likes and had huge user participation but also the fact that the photos live on forever as virtual adverts in user’s photo albums as well as many users adding them to their profile pictures. Stick with the video for the boring first 30 seconds to get to the good Facebook stuff…
Brand Ambassador - Kareena Kapoor : Samsonite
Kareena Kapoor has been roped in as the brand ambassador for the Samsonite.
Mahindra –Rise
The $7.1 billion Mahindra Group has announced its new brand position, “Rise”, to project a single umbrella for all its segments. The logo of the group will remain the same; it will now be added with the word 'Rise'. The group plans to invest Rs 120 crore over the next three years to promote its brand position. This initiative is in line with its global ambition and its diversified “federation” of companies.
Mr. Anand Mahindra, Vice-Chairman and Managing Director, Mahindra and Mahindra, said that through “Rise” the group is looking at “conquering tough global markets.” Mahindra’s said that the idea behind “Rise” is to “communicate the one brand voice”. Two years ago, the group had hired StrawberryFrog, a New York-based global advertising agency, to create the new brand positioning.
Bytes:-
- "The spirit of 'Rise' is based on the three pillars - Accepting No Limits, Alternative Thinking and Driving Positive Change.
- Mahindra's new brand positioning is created by New York-based global advertising agency StrawberryFrog.
Brand Ambassador - Omi Vaidya : ICICI Direct
Omi aka Chatur has now been signed as the brand ambassador for the banking major ICICI for its 'icicidirect'.
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