Brand Ambassador - Katie Holmes : Ann Taylor

Ann Taylor, a brand that specializes in women’s workwear, has signed Katie Holmes as their new brand ambassador, replacing Heidi Klum.

Katherine Noelle Holmes was born December 18, 1978, in Toledo, Ohio.

“I’ve been a fan of Ann Taylor since I was a young girl. I grew up loving the clothes…and am really excited to be the face of Ann Taylor for the Spring season. I am thrilled to be part of a brand I believe in.”

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Brand Ambassador - Gwyneth Paltrow : Baume & Mercier

Gwyneth Paltrow has been named as the new ambassador for luxury watchmaker Baume & Mercier. Paltrow has been named as a "friend of the brand" by the Swiss company. Baume Mercier is known for releasing high-quality elegant watches and the company has relaunched the sophisticated Linea and Capeland lines and will premiere the exquisite Hampton collection in October of 2011.

Bytes:-

Earlier actresses Meg Ryan, Kim Basinger, Teri Hatcher and Evangeline Lilly have served the ambassador for the company.

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Playboy energy hits UK

Playboy Beverages, the drinks arm of the men’s magazine Playboy brand, has launched its energy drink into the UK market following success in the US — where it was launched in 2007 — Australia, New Zealand and South Africa.
The drink is made with ginseng root, guarana extract and Damiana leaf to boost energy levels and is said to have subtle notes of fruit and vanilla.

It will come in 250ml cans, featuring the Playboy bunny icon, in both regular and sugar-free variants.

“We’re pleased that Playboy Energy Drink will now be available in the UK and are confident it will enjoy the same success with consumers and retailers that it has seen in other markets around the world,” said Sarah Haney, senior vicepresident of global licensing at Playboy Enterprises.

The drink was launched before Christmas by Playboy Playmate of the Year Hope Dworaczyk and Kelly Brook, who has been signed up as the drink’s UK ambassador.

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Flipkart Has a new Logo, to soon expand into Consumer Electronics Space

Flipkart has launched its brand new logo (plus brand colors) and while the company has moved from being an online book store to selling mobile phones as well as music, games etc, the big news is that Flipkart will very soon (as early as this week) announce the expansion into the entire range of consumer electronics – i.e laptop, TV etc etc.

Flipkart has seen consistent growth in the traffic and lately has started using adwords to drive traffic to the site. The early days of organic growth probably reached its maxima and Flipkart now wants to compete with eBay (s ) of the Indian online world (that pegs a question – Is there a ceiling to online book selling in India?).

Brand Ambassador - Manoj Tiwari : Ayur

RDM Care (India) Pvt. Ltd. is leading herbal products company, founded in 1984 covers hair, skin, health and personal care products. Bhojpuri actor Manoj Tiwari has been roped in as the Brand Ambassador of Ayur Herbal.

RDM Care brands include Ayur Herbals, Womsee and Aromaz. Ayur has also ventured into health care segments with eight variants, which includes products to control diabetics, B.P; purify blood and others.

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