Coca-Cola India Rolls Out Shadow Campaign

Coca-Cola India is all set to roll out the latest communication campaign ‘Shadow’ for brand Coca-Cola featuring Bollywood heartthrob and Coca-Cola Brand Ambassador- Imran Khan on mass media. Part of the global ‘Open Happiness’ campaign in India, this is the first ever campaign in the history of Coca-Cola India, which was first released on mobile phones and online media and is now being released on television. The campaign has already been downloaded and previewed by over 300,000 consumers and already has over 90,000 referrals online. The latest communication is targeted at the youth and reinforces the need to connect with other human beings in this lonely world.
Using visually exciting elements of shadow puppetry, the latest ‘Shadow’ film showcases how a bottle of Coca-Cola acts as a catalyst in making an instant connection between two strangers. The silent yet unique interaction of the two protagonists bridging the gap of urban isolation and connecting over a bottle of Coca-Cola – has been aptly captured and is best explained by the tagline ‘Coke Khule Toh Baat Chale’ (Coke Opens Up Possibilities).

Sonali Bendre to be brand ambassador of Dabur Real Juice

After having starred in many films and ad commercials, Sonali has now been signed up as the brand ambassador of Dabur Real Juices. Says an insider that the brand was looking to undergo a revamp, and that Sonali Bendre seemed to be the perfect choice for the same

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Name the most famous founder of this company .He is famous in India

Hello. I’m the New ASB

ASB Bank, a large Aussie-owned bank in New Zealand, showcases its new casual personality on an employee's business card. The conversational tone is part of a massive rebranding effort the bank undertook in 2010.

Linda Himelstein: Smirnoff, rags to riches to rags

Chances are, when you take a shot of vodka, the last thing you think about is the story behind the brand.

But there's a lot of history there, especially if the vodka is Smirnoff. In "The King of Vodka," Linda Himelstein chronicles the history of Pyotr Smirnov, the man who built and lost an alcohol empire.

"I became just completely enamored and passionate with the story of this man who was a serf, who came from nothing in tsarist Russia to become one of the richest and most powerful merchants there was," Himelstein says. "And his brand still exists today."

Himelstein fell into the story somewhat by accident, as Smirnov's descendants began to sue for the trademarks and copyrights they had lost under communism. The more Himelstein - then working as the legal affairs editor at Business Week magazine - looked into the saga, the more she became fascinated by the man behind the Smirnoff name.

Part of what intrigued Himelstein was the way Smirnov's story mirrored Russian history. As he bought his freedom from serfdom, Russia went through emancipation. And as the wealthy elite in Russia lost what they'd accrued, Smirnov took a hard hit.

"I was immediately fascinated by it," Himelstein says. "I never really thought about what happened to those people, the haves in Russia, after the revolution."

Smirnov's story also intersects with those of many of his notable Russian contemporaries, which adds to the book's rich historical context.

"Tolstoy was one of the great temperance advocates in the 19th century, and he fought hard against the things Smirnov was doing," Himelstein says. "Chekhov wrote articles, and in some of the articles, he referred to Smirnov and other vodka makers as peddlers of poison."

Chronicling the history was no easy feat for Himelstein, who notes that "The King of Vodka" was a daunting undertaking. Even with a full-time translator working alongside her, the author confronted her fair share of challenges.

"I wouldn't recommend it to anyone, really," Himelstein says. "The language barrier obviously was pretty difficult, and Russia's historical archives are not very much like America's archives, so finding information can be very, very difficult."

But her efforts were worthwhile: "The King of Vodka" is an impressive, in-depth story of a man who might otherwise be forgotten. And while Himelstein still isn't a heavy drinker, she does have a newfound appreciation for the Smirnoff brand.

"Before I started the project, I had no idea what the difference was between various vodka brands," she says. "But now I actually know how to taste them and can taste the difference. And I like Smirnoff."



Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/12/08/NS4J1GKJVS.DTL#ixzz17hQSGR30

Team Bizdom Presents The BiZ Buzzer : BiZ QuiZ @ Sri Ram College of Commerce

ECO ATM

ECO ATM founder Mark Bowles poses for pictures with his company's phone recycling ATM machine from the start-up office in San Diego, California April 20, 2010. The eco-friendly company is building ATM type kiosks that allow a person to be instantly paid for recycling their old cellphone.

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Name the Gentleman.

Twitter Co-Founder Creates Square:'PayPal for Smartphones

Jack Dorsey, most famous for co-founding Twitter, is not content with having set the world of communication alight. Now he has turned his attention to transforming financial transactions using only a small white plastic square and little bit of clever code.
Appropriately named Square, his new business is enabling people to receive payments via their smartphones, using an app and a plug-in device. It started trading just under eight weeks ago. To some it is the future of mobile payment and, if it's a big hit Stateside, will surely come to Europe soon. The big card payment providers could also soon be looking over their shoulders.
Dorsey, presumably not as a clever piece of marketing, does actually live his life in a neat square. His new business premises are opposite his apartment, aptly next door to the US mint and centred around a lovely sun-filled square plaza, where people meet, talk tech and drink coffee.