Identify the place
From BizDom Blog
Procter & Gamble moves from soap operas to tweets
Procter & Gamble Co., whose sponsorship and production of daytime TV dramas helped coin the term "soap operas," has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push on YouTube, Twitter and Facebook.
The last P&G-produced soap opera, "As The World Turns," went off the air in September. The show was the leading daytime soap for decades, but had lost some two-thirds of its audience at the end.
Over the years, P&G produced 20 soap operas for radio and TV. But ratings for daytime dramas have been sinking for years, as women, their target audience, increasingly moved into the workplace, switched to talk and reality shows, and spent more time using online media and social networking sites.
The "Smell like a Man, Man" commercials starring hunky former football player Isaiah Mustafa became a YouTube sensation, drawing tens of millions of views and spawning parodies such as one with Sesame Street's Grover, and generated another round of attention with Twitter questions that Mustafa answered in videos -- such as on ABC's Good Morning America when he suggested that President Barack Obama could improve standing with female voters by wearing only a towel and beginning speeches with "Hello, Ladies!"
The last P&G-produced soap opera, "As The World Turns," went off the air in September. The show was the leading daytime soap for decades, but had lost some two-thirds of its audience at the end.
Over the years, P&G produced 20 soap operas for radio and TV. But ratings for daytime dramas have been sinking for years, as women, their target audience, increasingly moved into the workplace, switched to talk and reality shows, and spent more time using online media and social networking sites.
The "Smell like a Man, Man" commercials starring hunky former football player Isaiah Mustafa became a YouTube sensation, drawing tens of millions of views and spawning parodies such as one with Sesame Street's Grover, and generated another round of attention with Twitter questions that Mustafa answered in videos -- such as on ABC's Good Morning America when he suggested that President Barack Obama could improve standing with female voters by wearing only a towel and beginning speeches with "Hello, Ladies!"
Barcelona signs up first commercial shirt sponsor in 111-year history
The Qatar Foundation is a non-profit organisation, which primarily runs education projects aimed at helping the country and other parts of the Middle East. Barcelona has previously refused commercial shirt sponsorship.
The Qatar Foundation will share the shirt space with Unicef, after the children’s charity became the club’s first sponsor in 2006.
The Qatar Foundation, which was set up in 1995, is chaired by Sheikha Mozah Bint Nasser Al-Missned, the wife of the Emir who was central to Qatar’s successful bid to host the 2022 World Cup competition.
Amazon gives Nielsen BookScan to authors
Authors with books for sale on Amazon who have signed up to use Author Central, the site's free author portal, will be able to see the book-sales information starting Thursday morning.
The data, provided by Nielsen BookScan, include nationwide sales information from Barnes & Noble, Target and other big-box brick-and-mortar retailers, from Amazon.com and from some independent booksellers. Nielsen estimates that BookScan captures 75% of print book sales in the U.S. retail market.
BookScan's sales tallies do not currently include sales of e-books, for the Kindle or other devices.
Authors who use Amazon's Author Central will see a geographic sales map of books sold during a four-week window, with a lag of about a week. Early Thursday, the sales figures displayed included Nov. 1 to 28; later Thursday, Amazon expects a new week to load, so the information will span Nov. 8 through Dec. 5.
This is the closest thing to real-time aggregate sales data available to publishers, and it hasn't been cheap. Nielsen's BookScan, now a decade old, began to find widespread enrollment with major publishers in 2004, when fees ran $100,000 and more per year.
It would have been far beyond the reach of most individual authors, if it had been available to them.
In recent years, individual authors have increasingly been asked to take part in the marketing and promotion of their own books. Publishers have faced budget cutbacks, and the Internet has provided authors with more ways of reaching readers -- and potential book buyers. Amazon sees the Nielsen BookScan data as a tool to that end. "The geographic view of print sales will help authors identify trends to help their promotion efforts and enables authors to develop more effective methods for reaching the widest possible audience," Amazon's Kinley Campbell wrote in an e-mail.
Just in time for Christmas, Amazon may be turning authors into an army of booksellers.
Renault sells Formula One stake to Lotus
4 Apple products in Time’s Top 10 gadget listing
Claiming first spot is the iPad, third spot goes to the new 11-in MacBook Air, sixth place is the iPhone 4, and the Apple TV is in seventh place.
That’s a lot of Apple love for a top ten list, and it seems that the only device that’s missing from their list is an iPod (if you don’t classify the iPhone as an iPod).
Personally I’d have Microsoft’s Kinect in the first or second spot. That thing has exploded this holiday season, and has quickly become the fastest selling consumer electronic device of all time. It’s a pretty accurate list, despite opinions about positioning. Most of these items have dominated the tech news this year.
The Top Ten Gadgets according to Time.
- The iPad
- The Samsung Galaxy S
- 11 Inch MacBook Air
- Google TV Via Logitech Revue
- Nexus One
- The iPhone 4
- Apple TV
- Toshiba Libretto Dual-Screen Laptop
- Kinect
- Nook Color
Holidoo: Zoo sells elephant poop in time for Christmas
"Holidoo is the ideal present for garden enthusiasts or that person who seems to have everything! The festively packaged Holidoo product is available exclusively during the holiday season only at the ZooStore in jumbo-sized, 4-gallon containers. Traditional Zoo Doo compost is also available in 2-gallon buckets or pints for stocking stuffers."
In that case, maybe the naughty kids really will get dung in their stockings.
Holidoo is a blend of elephant manure and bedding, "the biggest and richest composting materials at the zoo," according to zoo officials. A four-gallon container costs $20.
The year-round Zoo Doo costs $12.95 for a two-gallon container and $4.95 for the pint-sized "stocking-stuffer" container. Both blends are available at Woodland Park's two ZooStores.
Google boosts 'nicer' brands with algorithm changes
Brands with poor online customer relations are to be penalised by Google following changes to its search engine.
The company has amended its algorithm to expose hundreds of advertisers it believes deliver a bad user experience. These will consequently appear lower in search results, which, according to Google, will benefit online consumers.
Google said it made the change in response to a US newspaper article that claimed online retailer DecorMyEyes deliberately abused customers so that the complaints and negative reviews generated boosted its prominence in results.
It said that the possibility of introducing user reviews and ratings alongside search results is 'still on the table'.
The company has amended its algorithm to expose hundreds of advertisers it believes deliver a bad user experience. These will consequently appear lower in search results, which, according to Google, will benefit online consumers.
Google said it made the change in response to a US newspaper article that claimed online retailer DecorMyEyes deliberately abused customers so that the complaints and negative reviews generated boosted its prominence in results.
It said that the possibility of introducing user reviews and ratings alongside search results is 'still on the table'.
Subscribe to:
Posts
(
Atom
)
Posts
