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Boroplus's Safed Teeka
The new Emami Boroplus TVC takes off from the traditional Indian belief of putting a black spot ("kaala teeka") to ward off the evil eye. The ad has been created by Everest Brand Solutions.Directed by filmmaker Raj Kumar Hirani, the ad features people from all parts of the country (including Amitabh Bachchan) putting one white spot of Emami Boroplus on their cheeks. The commercial ends with the message that just like Indians use a black spot to protect themselves from the evil eye, they should use Emami Boroplus to protect their skin from the effects of winter
Kaspersky Lab Drives into the World of Formula One
Kaspersky Lab, the antivirus and internet security company, has unveiled a two-year deal to sponsor the Scuderia Ferrari Formula One racing team, with its logo adorning the cars next year.
The deal will mean the Kaspersky Lab logo appears on the nose cone of the team's racing cars.
Brand new identity and logo for Airtel
Bharti Airtel has unveiled its new logo and look for its operations in 19 countries in Asia and Africa which marks the achievement of 200 million customers by the company. AR Rahman has also made a refreshed version of the original Airtel tune.
Bharti Airtel chairman and managing director Sunil Bharti Mittal said, “Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.”
Bytes:-
The agency behind the new Airtel is JWT, which capitalize on its youthful, international, inclusive and dynamic appeal. As red colour continues to represent the dynamism of the company.
Bharti Airtel chairman and managing director Sunil Bharti Mittal said, “Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.”
Bytes:-
The agency behind the new Airtel is JWT, which capitalize on its youthful, international, inclusive and dynamic appeal. As red colour continues to represent the dynamism of the company.
It Happens Only in India
‘It Happens Only in India’ is a brand new show of FOX History & Entertainment (FHE) that takes you on a journey which explores India in a unique and captivating manner. The show digs deeper to unravel unusual and bizarre cultural practices followed in different parts of the country. The show brings to life tales from history, sprinkled with a light dose of humour. It will rediscover the oldest, most unique and often bizarre places, people and practices that exist in our diverse land.
Some of the fascinating stories
- The Human Marvel – Prahlad Jani, an 81-year-old Indian yogi who claims to have not eaten nor drunk anything for more than 70-years baffling the doctors examining him;
- The Visa Temple that gets hordes of visitors coming there every day to pray about their visa related difficulties
- The Amitabh Bachchan Temple wherein a wax figure of the superstar is ardently showered with adoration by fans.
- Chinese Kali Temple – a unique amalgamation of faiths where Goddess Kali is worshipped by the Chinese.
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