Brand Update

Desi Brand

Brand new identity and logo for Airtel

Bharti Airtel has unveiled its new logo and look for its operations in 19 countries in Asia and Africa which marks the achievement of 200 million customers by the company. AR Rahman has also made a refreshed version of the original Airtel tune.  

Bharti Airtel chairman and managing director Sunil Bharti Mittal said, “Today, as we expand on the global stage, this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders and partners around the world. It reinforces our promise to deliver innovative services and a superior brand experience to our 200 million customers across Asia and Africa.”


The agency behind the new Airtel is JWT, which capitalize on its youthful, international, inclusive and dynamic appeal. As red colour continues to represent the dynamism of the company.

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