From BizDom Blog
Roxton's brand ambassador - Zayed Khan
Actor Zayed Khan, is the new brand ambassador to promote the menswear of Roxton Clothing.
Roxton Clothing is today recognized as India's third largest T.R. fabric importers. Their main customers are Pantaloons, Provogue, Indus League, Turtle, Lee Cooper, Koutons, Big Bazaar, Godrej's Aadhar Retail and many other leading Indian brands.
Roxton Clothing tagline - "Fashioning the Future"
Roxton says “As a brand, we draw our inspiration for style from Italy, a country that has always been recognized as a centre of fashion quality and excellence by the world.
Coca-Cola launches "Come Home on Deepawali" featuring ancient Warli Folk art form
Celebrating the cultural prowess of the country, Coca-Cola India is ringing in the festive season by launching its new integrated communication initiative for brand Coca-Cola - "Come Home on Deepawali" campaign. The campaign celebrates the 400 year old ancient Warli art form and is a tribute to the spirit of today's youth and a recognition of the distinct lifestyle of the Warli tribe of Western India.
Prasoon Joshi, executive chairman, McCann Worldgroup India, and the brain behind the campaign, said: "The reason for using a tribal art form is that it generates positive emotion and energy, is instinctive and celebratory . The same message of celebration is conveyed through the advertisement" .
More about Warli Art & Paintings
The Warlis or Varlis are an Indian scheduled tribe who live in the talukas of Thane, Nasik and Dhule districts of Maharashtra, Valsad District of Gujarat, and the union territories of Dadra and Nagar Haveli and Daman and Diu. The word Warli is derived from warla, meaning 'piece of land' or 'field'. They have their own beliefs, life, customs and traditions, which is the part of the composite Hindu Culture. The Warlis speak an unwritten Varli language which belongs to the southern zone of the Indo-Aryan languages, mingling Sanskrit, Marathi and Gujarati words.
Prasoon Joshi, executive chairman, McCann Worldgroup India, and the brain behind the campaign, said: "The reason for using a tribal art form is that it generates positive emotion and energy, is instinctive and celebratory . The same message of celebration is conveyed through the advertisement" .
More about Warli Art & Paintings
The Warlis or Varlis are an Indian scheduled tribe who live in the talukas of Thane, Nasik and Dhule districts of Maharashtra, Valsad District of Gujarat, and the union territories of Dadra and Nagar Haveli and Daman and Diu. The word Warli is derived from warla, meaning 'piece of land' or 'field'. They have their own beliefs, life, customs and traditions, which is the part of the composite Hindu Culture. The Warlis speak an unwritten Varli language which belongs to the southern zone of the Indo-Aryan languages, mingling Sanskrit, Marathi and Gujarati words.
Mobily is the official telcom partner of FC Barcelona
Saudi Arabian telecommunications company Mobily have been announced as an official partner of Spanish soccer club FC Barcelona.
The deal, which will last for three seasons, will see Mobily use the Barcelona logo in its advertising campaigns and Barcelona will feature Mobily’s logo at the club’s events. Additional benefits include content from the club for Mobily customers.
Bytes: Mobily is the trade name of Saudi Arabia's second Telecommunications company, Etihad-Etisalat consortium.
The deal, which will last for three seasons, will see Mobily use the Barcelona logo in its advertising campaigns and Barcelona will feature Mobily’s logo at the club’s events. Additional benefits include content from the club for Mobily customers.
Bytes: Mobily is the trade name of Saudi Arabia's second Telecommunications company, Etihad-Etisalat consortium.
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