From BizDom Blog
Coca-Cola launches "Come Home on Deepawali" featuring ancient Warli Folk art form
Celebrating the cultural prowess of the country, Coca-Cola India is ringing in the festive season by launching its new integrated communication initiative for brand Coca-Cola - "Come Home on Deepawali" campaign. The campaign celebrates the 400 year old ancient Warli art form and is a tribute to the spirit of today's youth and a recognition of the distinct lifestyle of the Warli tribe of Western India.
Prasoon Joshi, executive chairman, McCann Worldgroup India, and the brain behind the campaign, said: "The reason for using a tribal art form is that it generates positive emotion and energy, is instinctive and celebratory . The same message of celebration is conveyed through the advertisement" .
More about Warli Art & Paintings
The Warlis or Varlis are an Indian scheduled tribe who live in the talukas of Thane, Nasik and Dhule districts of Maharashtra, Valsad District of Gujarat, and the union territories of Dadra and Nagar Haveli and Daman and Diu. The word Warli is derived from warla, meaning 'piece of land' or 'field'. They have their own beliefs, life, customs and traditions, which is the part of the composite Hindu Culture. The Warlis speak an unwritten Varli language which belongs to the southern zone of the Indo-Aryan languages, mingling Sanskrit, Marathi and Gujarati words.
Prasoon Joshi, executive chairman, McCann Worldgroup India, and the brain behind the campaign, said: "The reason for using a tribal art form is that it generates positive emotion and energy, is instinctive and celebratory . The same message of celebration is conveyed through the advertisement" .
More about Warli Art & Paintings
The Warlis or Varlis are an Indian scheduled tribe who live in the talukas of Thane, Nasik and Dhule districts of Maharashtra, Valsad District of Gujarat, and the union territories of Dadra and Nagar Haveli and Daman and Diu. The word Warli is derived from warla, meaning 'piece of land' or 'field'. They have their own beliefs, life, customs and traditions, which is the part of the composite Hindu Culture. The Warlis speak an unwritten Varli language which belongs to the southern zone of the Indo-Aryan languages, mingling Sanskrit, Marathi and Gujarati words.
Mobily is the official telcom partner of FC Barcelona
Saudi Arabian telecommunications company Mobily have been announced as an official partner of Spanish soccer club FC Barcelona.
The deal, which will last for three seasons, will see Mobily use the Barcelona logo in its advertising campaigns and Barcelona will feature Mobily’s logo at the club’s events. Additional benefits include content from the club for Mobily customers.
Bytes: Mobily is the trade name of Saudi Arabia's second Telecommunications company, Etihad-Etisalat consortium.
The deal, which will last for three seasons, will see Mobily use the Barcelona logo in its advertising campaigns and Barcelona will feature Mobily’s logo at the club’s events. Additional benefits include content from the club for Mobily customers.
Bytes: Mobily is the trade name of Saudi Arabia's second Telecommunications company, Etihad-Etisalat consortium.
Become Kingfisher Calendar Girl
If you have missed the opportunity of becoming the next Kingfisher Calendar Girls 2010, here is a chance for you to become a Kingfisher Calendar Girl for 2011.
Kingfisher is ready for The Kingfisher Calendar girl 2011 Hunt. Ace photographer Atul Kasbekar and the Model Milind Soman are back. Both will be judging and mentoring the girls. Anchor Himarsha Venkatsamy is joining them both this season.
Here is how you can participate and become the Kingfisher Calendar Girl 2011.
Head to Kingfisher Application Submission Page
NDTV is hosting the Kingfisher Calendar Girl 2011 application page. Visit goodtimes.ndtv.com/kingfisher
Fill out your basic information as well as your bio-data.
Upload your pictures on the site.
Things to remember while uploading your pictures for kingfisher calendar girls..
Photos should look professional
Photos should be as recent as possible
You may upload digital photos or scan from prints
Background should be plain (preferably white)
The full length photo should be in a bikini
Make sure that the images are no larger than 1MB
Once the application is complete, submit it
Wait for your call.. :-)
Kingfisher is ready for The Kingfisher Calendar girl 2011 Hunt. Ace photographer Atul Kasbekar and the Model Milind Soman are back. Both will be judging and mentoring the girls. Anchor Himarsha Venkatsamy is joining them both this season.
Here is how you can participate and become the Kingfisher Calendar Girl 2011.
Head to Kingfisher Application Submission Page
NDTV is hosting the Kingfisher Calendar Girl 2011 application page. Visit goodtimes.ndtv.com/kingfisher
Fill out your basic information as well as your bio-data.
Upload your pictures on the site.
Things to remember while uploading your pictures for kingfisher calendar girls..
Photos should look professional
Photos should be as recent as possible
You may upload digital photos or scan from prints
Background should be plain (preferably white)
The full length photo should be in a bikini
Make sure that the images are no larger than 1MB
Once the application is complete, submit it
Wait for your call.. :-)
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