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Give Funda

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Star CJ Alive: - “Paagal hai kya?” campaign

Star CJ Alive, 24-hour shopping channel campaign is built in and around what their research team got in their pre-campaign response. Paritosh Joshi, chief executive officer of Star CJ Network, said, “In fact during the same research when people were asked whether they shopped from a home shopping channel, the most oft-quoted response was ‘Paagal hai kya?’ Thus out of this ‘Paagal Hai Kya’ response was born the ‘Paagal’ character – the madman with the crazy hairstyle.”

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Piaggio's Vespa to run on Indian roads again

Italian vehicle maker Piaggio on Thursday said it plans to invest 30 million Euro ($38 million) in a new scooter plant and re-introduce the iconic Vespa scooter in the Indian market by early 2012.

"We plan to invest 30 million Euro to set up a manufacturing plant for Vespa scooter brand in India,"

said Ravi Chopra, chairman of the Piaggio's Indian subsidiary, Piaggio Vehicles Pvt Ltd, on the sidelines of an automobile conference.

"We will launch the Vespa scooter by the end of 2011 or early 2012," he added. The new manufacturing facility will come up in Baramati, Maharashtra, and have a production capacity of 150,000 units per annum.

Reading Revolution

Andrew Pettegree has dived into the history of the book just as its future seems most uncertain. His new work, The Book in the Renaissance, came out a mere month before Barnes & Noble would announce putting itself up for sale, reigniting debate about the end of print.

History is what survives. One man's dustbin is another's potential archive. A narrow partition divides the hoarder from the scholar. With this remarkable book, Andrew Pettegree immediately shows gratitude to scattered libraries which have somehow kept scarce books, and pamphlets, absent from earlier surveys of printed books. Paradoxically enough, only with online catalogues have so many near-fugitive works become more apparent. Pettegree not only pursues Continental haunts but "the Library at Innerpeffay, tucked away up a farm track in rural Perthshire".
He argues in The Book in the Renaissance that the early printed book market turns out not to have been at all like what scholars previously imagined. Printers, pressed by the tricky economics of the new technology, relied not on the famous new Bibles but rather on cheap pamphlets and light literature to stay afloat. News turned out to be a profitable area for these early publishers. Scholars, meanwhile, worried that the new technology would not so much advance civilization as degrade it, flooding the market with cheap, error-ridden classics and a prodigious quantity of non-scholarly rubbish.

The Global Tobacco Trade

Transcend Launches a 16GB Flash Drive With Swarovski Sapphire Crystal

Transcend Information, Inc. launched a new 16GB edition of its JetFlash V95C USB flash drives. The new JetFlash V95C features a retractable USB connector, a huge capacity, and a deep-gloss lacquer accent panel complemented by a genuine Swarovski sapphire crystal.

Price: Rs 3,650 (16GB)
Warranty: 3 years

BBC Dimensions: Mapping global events in a local way

The simple mapping tool takes historic events, objects and physical locations and maps them over familiar areas. Thus it maps key events, places and things such as the Pakistan floods, the Gulf oil spill and the Afghanistan-Pakistan border – over your postcode.
An early concept document explains the ideas behind the project:

We want to bring home the human scale of events and places in history. The Apollo 11 Moon walk explored an area smaller than Trafalgar Square; the distance between your WW1 trench and the enemy could only be as much as from your front door to the street corner.

Dimensions is a feature on websites that juxtaposes the size of historical events with your home and neighbourhood. You’re hearing about the span of the base of the Great Pyramids, or the distance of the book depository from JFK, or the extent of the Great Fire of London… Dimensions overlays this map on a satellite view of where you live.

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What is the hidden agenda (message) of this propaganda poster?

Kiwi Shoe Polish TVC

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NIIT, Tally announce global alliance

Training and development company NIIT has enters into a global alliance with Tally Solution, a business management software product company. The alliance will develop comprehensive business software professionals with an expertise in Tally.ERP 9 product.

Apart from India, the alliance will cover Middle East, Africa, China and Asia Pacific to make talents available for the growth of small and medium business (SMB) enterprises, in these countries.