AQAD 103

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Breathe easier when you catch the bus

Ogilvy & Mather Bangalore in association with Concern India and The Karnataka State Road Transport Corporation devised a 'Breathe Easy' campaign to encourage Bangaloreans to travel by bus to relieve the pollution problems.

The New United-Continental Logo

United's name and its Chicago headquarters will survive the tie-up, but not the "tulip," the giant Saul Bass-designed "U" that has graced United's jets for nearly 40 years.

By borrowing elements from both carriers, United and Continental are breaking with the recent precedent of adopting the name and brand of the larger carrier. Delta Air Lines' corporate identity and onboard service survived its 2008 merger with Northwest Airlines, while America West Airlines executives dropped their brand for the better-known US Airways following their 2005 acquisition of the struggling carrier.

AQAD 102

Who am I?

5-Day-After Emergency Contraception Pill is launched

The FDA just approved a pill that will rival Plan B and its competitors, but with an edge. Unlike the current “morning after” pills, that begin losing efficacy within 24 hours and are ineffective after 72 hours, the new pill works just as well 5 days later.

The prescription-only drug, which has been available in Europe since May 2009, is a progesterone agonist/antagonist that is thought to work by inhibiting or delaying ovulation, according to a statement from the FDA.
But ella has its detractors, as well. Experts believe the drug works by delaying the ability of the ovaries to produce an egg. However, opponents note that progesterone is also required to help the womb prepare for an already fertilized egg -- raising the possibility that the drug works similarly to RU-486, which prevents a fertilized egg from implantation in the womb.

India's first e-reader Wink

Bangalore-based digital publisher EC Media International has launched its multi-function e-book reader Wink that not only supports 15 languages but will also offer over 200,000 book titles on debut.

EC Media has a tie-up with Ingram, a US-based digital aggregator or warehouse. Also, it has tied up with publishers including Penguin, Permanent Black, Roli and Oxford University Press to upload titles on Wink’s portal.

Wink encompasses www.thewinkstore.com that permits users to access the online store from the Web portal or the device portal (through the catalogue present on the device).

Atwal becomes first Indian golfer to clinch a US PGA Tour title

Atwal became the first Indian and just the sixth Asian-born player to win on the PGA Tour when he secured a one-stroke victory at the Wyndham Championship on August 22, 2010.
Also he becomes first qualifier in 24 years to win PGA Tour event.



















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PrePare Tata Crucible 2

"PrePare Tata Crucible- the Gyan"

Frank Seiberling, the founder of Goodyear Tire & Rubber Company, suggested the use of Winged foot of Mercury, the swift messenger of the Gods, a connotation of speed, as his company’s trademark.

Nobel Laureate Sir Chandrasekhara Venkata Raman along with Dr. Krishnamurthy started a company called Travancore Chemical and Manufacturing Co. Ltd. in 1943.

Ken Follett has written a book ‘On the wings of Eagles’ which deals with the true story of how 40 odd employees of an American Company EDS corporation escaped from Iran when caught in the Islamic Revolution. Ross Perot, who owns EDS, appears throughout the book.

17 year old Rudyard Kipling roamed India as Assistant Editor of the Civil and Military Gazette, Lahore. He then wrote ‘Soldiers Three’ a series of short tales that launched a pervasive, nation wide enterprise which exists to date–The A.H. Wheeler Publishing House and chain of bookstores.

Walt Disney’s first foray into business was the founding of the ‘Laugh-O-gram’ corporation in 1921 which went bankrupt barely two years later.

Nintendo started as a playing card company in 1889 in Japan and literally means ‘Leave luck to Heaven’.

A Communist in the house of Tatas

Shapurji Saklatvala (28 March 1874 – 16 January 1936) was a British politician of Indian Parsi heritage. He was the third Indian Member of Parliament (MP) in the Parliament of the United Kingdom and also the first Communist to Britain’s House of Commons.
His mother was a Tata and he was a nephew of Mr. J N Tata. From the mid-1880s, Tata commissioned a series of surveys in India's coal-producing areas, such as Bihar and Orissa in the northeast of the subcontinent, to locate iron ore within easy reach of coal deposits and water, both essential elements in steel production. The intrepid hunters were C M Weld, Dorab Tata and Shapurji Saklatvala. However his health suffered so much that he was sent to London to recuperate.

Political career

Saklatvala joined the Independent Labour Party, the Labour Party and on its formation the Communist Party of Great Britain (Labour allowed joint membership at the time). He attended the 2nd Pan-African Congress held in Paris in 1921. At the 1922 general election he was elected as the Communist candidate for the constituency of Battersea North, with the support of the Labour Party.

The GuestQuiZMAster (GQM): Sandeep Das

ABout the QuiZmaster: Sandeep has close to 9 years of experience as a quantitative market researcher. He is currently an Associate Director with Ipsos ASI, working out of their London offices. Sandeep was an avid quizzer in his college days and now keeps the passion alive by writing and setting quiz questions. His other interests include alternative rock music, writing, video games, detective fiction, movies and cooking.

Q1. Which company started life as the Anglo Persian Oil Company in 1909, before becoming the Anglo-Iranian Oil Company in 1935? The company adopted its present name as recently as 2001, before going through a series of name changes as a result of its purchases and acquisitions.

Q2. What is the name of the parent company of Philip Morris, USA, and which also holds a voting interest in one of the world’s largest brewing companies, the UK based SABMiller Plc?

Q3. Which character in the US TV series, ‘The Cleveland Show’, currently also shown on UK TV, is both based on and voiced by the acclaimed American director, David Lynch? David Lynch is an Academy Award nominated director for his films ‘The Elephant Man’, ‘Blue Velvet’ and ‘Mulholland Drive’.

Q4. Which company’s slogan is ’57 varieties’?

Q5. Which American actor co-wrote, co-produced and narrated the 2007 film documentary ‘11th Hour’, which was centred on the state of the natural environment?

Interested in becoming GQM, shoot a mail at bizdomonline@gmail.com.