Bankruptcies rise in America

BANKRUPTCY filings rose 20% in the year to June 30th compared with the previous 12-month period, according to statistics released on August 17th by the Administrative Office of the US Courts.

"I Hate Luv Storys" - The 'Mills & Boon' way

Karan Johar's Dharma Productions and publishing house Harlequin Mills & Boon have come together to present a special edition of stories based on the Dharma's forthcoming movie I Hate Luv Storys(IHLS). Imran Khan fits the bill perfectly for an M & B prototype. The tie-up will produce a series of eight books which will feature the story of Imran’s character from the film who doesn’t believe in love.

This GYAN was contributed by Soubhagya jena

Tata Steel to build industrial park in Orissa

Orissa Chief Minister Naveen Patnaik Friday laid the foundation stone of an industrial park Tata steel will build in the port town of Gopalpur to facilitate industrial development of the region.

Patnaik said the park would attract investment from diverse sectors like steel, metals, engineering, chemicals, gems and jewellery and marine products.

It will primarily attract investments of Rs.10,000-15,000 crore in steel and allied downstream industries, engineering, chemicals and other emerging sectors, company and government officials said.

Google buys Like.com

Like.com announced on its site today that it had agreed to be picked up by Google.Google has put forth 100 Million on the a visual search engine that allows users to tag and search for pictures based on similarity.

The shopping site allows users to search for jewelry, handbags, shoes, and watches. For example, if a user is searching for a pair of purple Nike's, Like.com will be able to provide other similar items in color and size.
Google currently uses an image search that is similar to the search which will be done on like.com with colour characteristics. With the new set of smart technologies, Google can integrate patents and create new platforms. The deal hasn't been sealed yet, we will keep you posted.

AQAD 100 !!!!!

Identify me.

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"Vuvuzela," "staycation" among 2,000 words added to Oxford Dictionary

The third edition of the Oxford Dictionary of English, the largest single-volume English dictionary, was released on August 19. According to an announcement made a day earlier, the new edition contains such newly added words as vuvuzela, micro-blogging, chillax, and staycation.

The first Oxford Dictionary of English was published in 1998, followed by a second edition in 2003. Since then, editors have added 2,000 new words, including a range of Internet-related terms (microblogging, social media, netbook, dictionary attack, paywall, tweet-up).

The new edition also includes 200 new phrases, including "fog of war," "on the naughty step," and "the glass is half full (or half-empty)."

Talk of climate change has resulted in the new terms "climate capture and storage" and "geo-engineering," while the financial crisis is seen in new phrases "toxic debt" and "quantitative easing."

New term "LBD" salutes a classic in women's fashion: the little black dress, now recognized in the dictionary under its abbreviation for the first time. "Cheeseball" is now an Oxford-approved term for a person lacking in taste and style, while the culinary specialty "turducken" also earns a spot in the new edition.

David Beckham : EA Sports' Brand ambassador

EA Sports has signed David Beckham as a brand ambassador for its new EA Sports Active 2 range, an innovative line of interactive fitness products that feature personalized, customizable workouts. He will act as the franchise spokesperson and will be featured in advertising and retail material across Europe and Australia. He will also provide an advisory role to the EA Sports Active team. 

EA Sports Active 2 focuses on improving muscular strength, endurance and flexibility, as well as improving cardio; it will combine a heart rate monitor and motion tracking data to deliver a fitness experience that achieves authentic, measurable results. EA Sports Active 2 will be available on Kinect for Xbox 360 video game and entertainment system from Microsoft, PlayStation3, Wii, iPhone and iPod touch in Europe and Australia from 19th November.

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The Complete Man, is becoming socially inclusive in new TVC

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Warner Bros sues over 'Harry Potter condoms'

A Swiss company is under fire for copyright infringement for the packaging of their Magic X condoms, which Warner Bros alleges has been made to resemble fictional character Harry Potter.

Warner Bros has said that the packaging is obviously a reference to the book series and movie, the franchise of which is worth tens of billions of dollars. They have stated that they clearly believe that there is a danger to their image by allowing the condoms to continue using the packaging.

But Magic X has said, through their attorney, that there is nothing to do with Harry Potter in their product whatsoever, and that it is a coincidence.

Flashback Tata Crucible Quiz Part 9

"FlashBack Tata Crucible” is the collection of old questions that has been asked in the Tata Crucible in recent years.

1. What does the difference between the total utility derived from the consumption of a good and the amount of money actually paid for it is called as?

2. Which company has “Mission 2018 “, for developing junior tennis and creating an Indian world champ by year 2018?

3. This term refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name