EA Sports has signed David Beckham as a brand ambassador for its new EA Sports Active 2 range, an innovative line of interactive fitness products that feature personalized, customizable workouts. He will act as the franchise spokesperson and will be featured in advertising and retail material across Europe and Australia. He will also provide an advisory role to the EA Sports Active team.
EA Sports Active 2 focuses on improving muscular strength, endurance and flexibility, as well as improving cardio; it will combine a heart rate monitor and motion tracking data to deliver a fitness experience that achieves authentic, measurable results. EA Sports Active 2 will be available on Kinect for Xbox 360 video game and entertainment system from Microsoft, PlayStation3, Wii, iPhone and iPod touch in Europe and Australia from 19th November.
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